May. 18, 2017
Adways selected by Google as an App Attribution Partner
~Strengthening integration of worldwide mobile tracking tool PartyTrack with Google~
May 18, 2017- Adways Inc. (Head Office: Tokyo, CEO: Haruhisa Okamura) has announced Adways has been selected by Google Inc. (Head office Mountain View- California, CEO: Sundar Pichai) as an App Attribution Partner.
“App Attribution Partner” is a program newly introduced by Google.
Adways’ PartyTrack was launched in April 2013. “PartyTrack is a service I started with two engineers back in 2012. I never dreamt that a company like Google would recognize Adways as an App Attribution Partner,” said PartyTrack Executive Producer, Yuji Yokota.
“Google is a company that has been continually evolving and is constant leader in the market. We will also continue to work hard and evolve our product to keep up with them and continue to be a viable collaborator.”
Adways will continue to provide high quality app marketing services to support mobile app economies worldwide. As the company policy suggests, Adways will continue to produce services that will make its partners feel “OMG this is amazing.”
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“PartyTrack” is a user acquisition analytics tool for mobile games. Utilizing a single SDK and reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all of their UA campaigns and their impact on user acquisition, retention, in-app engagement, ROAS and life-time-value (LTV). PartyTrack enables ad analysis on iAd, Twitter and Google ad platforms. |
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