Nov. 29, 2016
Adways Interactive starts new advertisement service utilizing the user activity patterns collected on Prelaunch.Me, preregistration app
~ Tests suggesting great increase in ROAS up to 26%~
Nov. 29, 2016- Established in 2012, subsidiary of Adways Inc. (Head office Shinjuku- Tokyo, CEO: Haruhisa Okamura) , Adways Interactive Inc. (Head Office: San Francisco, CEO: Daisuke Hida) has announced its new ad service utilizing the user activity patterns collected on PreLaunch.Me, Adways Interactive’s pre-registration service, for advertisements on social media platforms. Using this data of PreLaunch.Me, we are now able to target high potential users effectively on social media platforms.
PreLaunch.Me has gained its great reputation for the high quality users through their high retention rate, high in-app purchase rate and overall eagerness to play the new trendy games.
Understanding the activity patterns of high quality users in advance, we can effectively target them and optimize the promotion drastically. In fact, we have succeeded to have 26% increase in ROAS (Return On Advertisement Spend) on the test we conducted using the new service.
In North America, PreLaunch.Me now makes contracts with 200 developers annually and supports more than 700 titles from over the world for pre-registration. We will promise our lasting efforts to optimize and expand the promotions for your new applications.
Adways will continue to contribute to an expansion of the market by supporting the business of app developers and providing strategic and high-quality internet and smartphone ad service worldwide.
| PreLaunch.Me, Western iteration of Yoyaku Top 10, is a pre-registration platform for game developers to enhance pre-launch exposure by building and engaging a targeted audience of midcore*1 gamers. Gamers are introduced to number of upcoming games which they will opt-in to receive push notification *2 or SMS alerts upon launch. Gamers are also offered exclusive ‘promo gifts’ for pre-registering for certain games. |
| App Name | PreLaunch.Me |
|---|---|
| Category | Entertainment |
| Store | GooglePlay(https://play.google.com/store) |
| URL | https://play.google.com/store/apps/details?id=it.adways.plp&hl=en |
| Service Website |
https://developer.prelaunch.me/(For Developers) https://prelaunch.me/(For Gamers) |
| App Pricing | Free |
*1 Midcore Games
Gamers that are in between “casual” and “core” games. Mid core games attract players who have a wider range of interesting than a casual game. The players are more likely to play different types of gamers without spending too much time.
*2 Push Notification
Push notification enables an app to notify a user of new messages or events in real time even when the user is not actively using that app.