Oct. 5, 2016
ADWAYS INTERACTIVE and TROPHiT Partner for PreLaunch.Me
~ Offering more effective pre-registration campaigns for app publishers~
Oct. 5, 2016- Established in 2012, subsidiary of Adways Inc. (Head office Shinjuku- Tokyo, CEO: Haruhisa Okamura) , Adways Interactive Inc. (Head Office: San Francisco, CEO: Daisuke Hida) announced its partnership with TROPHiT (Head Office: Tel Aviv-Israel, CEO: Guy Hollender) to strengthen PreLaunch.Me for global mobile game publishers, across both Google Play and the Apple App Store.
Adways is the leading company of pre-registration campaigns on Android and iOS in Asia, particularly in Korea and Japan. Adways Interactive opened its U.S. pre-registration service, PreLaunch.Me for both Android and iOS in 2015.
TROPHiT introduced the world’s first Value-Driven Marketing platform for the next-generation app economy in 2015, enabling app publishers and mobile game developers to place free virtual item bonuses throughout their UA and re-targeting campaigns, which automatically await as they open and play the app.
The partnership between Adways Interactive and TROPHiT allows mobile game developers to run pre-registration campaign with significantly greater effect. PreLaunch.Me will attract core gamers keen to play upcoming games before anyone while TROPHiT will allow pre-registration gift to be delivered in a seamless and simple way.
Adways Interactive and TROPHiT have partnered up in stealth on a few test campaigns for PreLaunch.Me clients. The results have more than satisfying for all involved parties and the partnership has now set to be official. The partnership adds extra capabilities to PreLaunch.Me, to offer multiple virtual items seamlessly. Currently Adways Interactive and TROPHiT are offering a test campaign, if you use PreLanch.Me, Trophit’s gift-voucher system can be used with limited free offering.
“We are absolutely stoked to power up PreLaunch.Me pre-registration campaigns. Adways is the absolute leader of the space and we take their interest as a prestigious and serious endorsement for the technology we have built. Adways has been and remains a pioneer in the Value Driven Marketing field in Asia, and we couldn’t be prouder that they chose us as a global partner.” states Guy Hollender, CEO and Founder of TROPHiT.
Ken Asakura from Adways Interactive explains the partnership, “Adways Interactive is a results-oriented company: 92% of clients have given us 5/5 campaign review score for the quality of users we have driven to them. Since using TROPHiT, our campaign average conversion rate has improved significantly. We are very happy to add their advanced technology to PreLaunch.Me as this will help propel the Pre-Registration model out west.”
| PreLaunch.Me, Western iteration of Yoyaku Top 10, is a pre-registration platform for game developers to enhance pre-launch exposure by building and engaging a targeted audience of midcore*2 gamers. Gamers are introduced to number of upcoming games which they will opt-in to receive push notification *3 or SMS alerts upon launch. Gamers are also offered exclusive ‘promo gifts’ for pre-registering for certain games. |
| App Name | PreLaunch.Me |
|---|---|
| Category | Entertainment |
| Store | GooglePlay(https://play.google.com/store) |
| URL | https://play.google.com/store/apps/details?id=it.adways.plp&hl=en |
| Service Website |
https://developer.prelaunch.me/(For Developers) https://prelaunch.me/(For Gamers) |
| App Pricing | Free |
*1 Early Adaptor
A person who quickly adopts something new- new product, service and technology before most other people do.
*2 Midcore Games
Gamers that are in between “casual” and “core” games. Mid core games attract players who have a wider range of interesting than a casual game. The players are more likely to play different types of gamers without spending too much time.
*3 Push Notification
Push notification enables an app to notify a user of new messages or events in real time even when the user is not actively using that app.
About TROPHiT http://www.trophit.com
Founded in Tel Aviv, Israel in 2014, TROPHiT is the uncontested leader in digital Value Driven Marketing and offers the world’s first gift-voucher management platform for mobile apps. Their patent-pending technology allows advertisers to turn mobile app ads into vouchers for in-app items, over any media channel, with no need for any additional app SDK. TROPHiT’s mission is to lead the mobile ecosystem into the next generation of app advertising, where every app is considered not merely a shelf product in an app store, but rather a store, a brand and an economy in and of itself.