Aug 4, 2016

Adways Partners with Vietnam's Giant Game Publisher SohaGame.
~Supporting Vietnamese Expansion for Mobile Game Developers.~

August 4, 2016- Adways Inc. (Head Office: Shinjuku-Toyo, CEO: Haruhisa Okamura) announced that they have signed a strategic partnership with SohaGame (Head Office: Hanoi-Vietnam, CEO: Vuong Vu Thang ), the leading Vietnamese mobile game publisher to enhance support for mobile game developers who want to enter into Vietnamese market.

Mobile users in Vietnam love to play games. The mobile games market in Vietnam is growing remarkably with the fastest growing smartphone penetration in SEA. According to a report by GAMEK.VN, the market is expected to reach 302M USD in 2017, increased by 165% from 2015.


(Source: GAMEK.VN)

Regardless of its incredible potential to grow, Vietnamese market is not easy to enter for overseas mobile game developers. The government laws that have tightened the control over online games require all games publishing in Vietnam to get a publishing license. Mobile payment in Vietnam is also one of the barriers to mobile apps coming out of Vietnam. More than 80 % of mobile payment transactions in Vietnam are generated through third party payment solutions.

Through its partnership with SohaGame, Adways is able to bring a solution to break those barriers and enhance their support of Vietnamese expansion for mobile game developers and publishers combining SohaGame’s game publishing services with Adway’s best mobile marketing services.

Adways will be committed to help domestic and overseas mobile game developers and publishers to expand their business in the best way possible by developing and providing innovative mobile marketing services to the world.

About Sohagamehttp://sohagame.vn/

SohaGame is the top leading mobile game publisher in Vietnam, and is also the first choice for game developers all over the world to enter the Vietnamese market. SohaGame was the first to publish a smartphone online mobile game in Vietnam.