Adways opens a business office in India and acquired India’s giant reward-based app Pocket Money.
~Signed a strategic partnership with POKKT ~

Jun 29, 2016- Adways Inc. (Head Office: Shinjuku-Toyo, CEO: Haruhisa Okamura) announced that they have opened an Indian subsidiary ADWAYS INNOVATIONS INDIA PRIVATED LIMITED. (Address: India, Haryana, Country Manager: Yu Ishida, hereinafter called Adways India) and acquired Pocket Money, an Android incentivized app published by POKKT from MAIDEN MARKETING (i) PRIVATED LIMITED. (Address: India, Mumbai, CEO: Rohit Sharma, hereinafter called MAIDEN). POKKT is a brand name for MAIDEN’s Mobile Video-Advertising Platform for app developers and publishers.

Currently installed by over 6 million users in India, Pocket Money is a reward-based ad platform, which helps app developers to acquire and engage customers in a targeted way. It is the leading rewards exchanged platform in India providing the best in-line ad offers and value exchange in return such as free mobile recharge and cash in their Paytm Wallet. Pocket Money banks on its serving platform, attribution tie-ups, big data and analytics infrastructures to not just ensure a high rate of successful engagements, but also to bring direct and qualitative success to the advertisers.

According to a report by Counterpoint Research, India has become the second-largest smartphone market in terms of active unique smartphone users with 220 million users, surpassing the US market, followed by China and expected to reach 700 million by 2020 (Source: Cisco). Mobile advertising market has also grown by 200% every year since 2013 in proportion to the growth of smartphone penetration.

Considering this India’s incredible growth potential to accelerate the adoption of mobile business, Adways has decided to open an office in India and started the business with signing a business partnership for POKKT.

Adways India will be committed to help domestic and overseas app developers and publishers expand their business in the best way possible by developing its own media platform and enhancing advertising agency business.

◆Adways Global Business (as of Jun 2016)

About Adways India

Company Name	ADWAYS INNOVATIONS INDIA PRIVATE LIMITED.
Country Manager	Yu Ishida
Business	Smartphone Advertising Agency and Media Platform

About POKKT

POKKT is a leading mobile video advertising platform in India and Southeast Asia with a strong focus on rewarded Video Ads within Mobile Games. POKKT is integrated with over 300 Top Games and App Developers in India and Southeast Asia.