Jun 8, 2016
Western version of app pre-registration service PreLaunch.Me signs over 100 YouTubers to begin YouTube Pre-registration Program
Jun 8, 2016- Established in 2012, subsidiary of Adways Inc. (Head office Shinjuku- Tokyo, CEO: Haruhisa Okamura) , Adways Interactive (Head Office: San Francisco, CEO: Daisuke Hida) has announced that they have signed partnerships with over 100 YouTubers to facilitate game play videos for unreleased games. Adways Interactive will broadcast these videos to engage potential gamers on PreLaunch.Me.
Pre-Launch.Me is a pre-registration platform for mobile games where gamers access Prelaunch.Me to discover upcoming game. PreLaunch.Me will facilitate game developer to pass over their unreleased games to YouTubers. YouTubers will stream or create preview video and broadcast it both on YouTube and PreLaunch.Me.
“This is a win-win for everyone involved.” says Ken Asakura, VP of Product for PreLaunch. Me. “Developers get early exposure to their upcoming games. YouTubers get content that is not available on the market and we re-engage our gamers community with game plays before anyone else.” Asakura believes there is significant value in releasing game play videos before launch. “Mobile game development cost is increasing and we see a lot more theatrical trailers these days. Our savvy gamers always ask for game play so asking our YouTubers partners to make and stream videos work well.”
Adways Interactive has so far signed YouTubers such as TouchGamePlay (480K subscribers) and Go Caliber (248K subscribers).
Adways will continue to contribute to an expansion of the market by supporting the business of app developers and providing strategic and high-quality internet and smartphone ad service worldwide.
| PreLaunch.Me, Western iteration of Yoyaku Top 10, is a pre-registration platform for game developers to enhance pre-launch exposure by building and engaging a targeted audience of midcore*1 gamers. Gamers are introduced to number of upcoming games which they will opt-in to receive push notification *2 or SMS alerts upon launch. Gamers are also offered exclusive ‘promo gifts’ for pre-registering for certain games. |
| App Name | PreLaunch.Me |
|---|---|
| Category | Entertainment |
| Store | GooglePlay(https://play.google.com/store) |
| URL | https://play.google.com/store/apps/details?id=it.adways.plp&hl=en |
| Service Website |
https://developer.prelaunch.me/(For Developers) https://prelaunch.me/(For Gamers) |
| App Pricing | Free |
| Inquiry about PreLaunch.Me | ||||
|---|---|---|---|---|
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*1 Midcore Games
Gamers that are in between “casual” and “core” games. Mid core games attract players who havea wider range of interesting than a casual game. The players are more likely to play different types of gamers without spending too much time.
*2 Push Notification
Push notification enables an app to notify a user of new messages or events in real time even when the user is not actively using that app.