Jan 27, 2016
Adways invests and partners with Quest Drop
~Supporting Southeast Asian expansion for mobile game developers~
Jan 27, 2016 - Adways Inc. (Head office Shinjuku- Tokyo, CEO: Haruhisa Okamura) is pleased to announce it has invested in Singapore-based game developer, Daylight Studios, Pte. Ltd. (Head Office: Singapore, CEO: Don Sim) as well as partnering with its wholly-owned subsidiary, Quest Drop Pte. Ltd. (Head Office: Singapore, CEO: Don Sim), a mobile games publisher, operator, and service provider in Southeast Asia. This partnership is aimed at enhanced support of Southeast Asian expansion for mobile game developers and publishers.
Southeast Asia is gearing up to be a key battleground for mobile games. According to Newzoo, mobile game revenue in the region has already reached US$673M in 2015 and will approach US$1.3B by 2017.
(Source: Newzoo)
Besides being a Southeast Asian mobile game publisher, Quest Drop has established an infrastructure that provides a complete suite of services to support game publishing into Southeast Asia, ranging from device and user testing, game localization, live operations, customer support, community management, and local marketing. Quest Drop’s strategy in Southeast Asia is to acquire key partners throughout the region into its infrastructure to provide the best support for its clients and partners. Quest Drop has established its first branch office in Bangkok, Thailand, and aims to set up two further branch offices in Indonesia and Vietnam.
Through its partnership with Quest Drop, Adways is able to enhance their support of Southeast Asian expansion for mobile game developers and publishers, combining Quest Drop’s market-leading game operations with Adways’ best mobile marketing services. Furthermore, Adways and Quest Drop will work together to develop new advertising products and services.
<Don Sim’s ,CEO of Quest Drop>
“This partnership between Adways and Quest Drop marks the beginning of a stronger and more robust offering of publishing support for all publishers in the SEA region.”
<Nobu Noda, head of global business at Adways>
“By combining our online marketing services and Quest Drop's end to end publishing services, we believe we can strongly support more mobile game developers to enter SEA markets.”
Adways will continue to contribute an expansion of the market by supporting the business of app developers by developing and providing innovative marketing services to the world.
| Established in 2014. Quest Drop is a wholly-owned subsidiary of Daylight Studios Pte. Ltd., with the aim of being the bridge that brings the highest quality games from outside of Southeast Asia into the Southeast Asian market, Quest Drop provides top-quality live operations, localization, payment, and marketing services for mobile games throughout the region. Within its first year, Quest Drop has established key partnerships, such as Codapay, Unipin and many others. |
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Daylight Studios is a Singapore-based game developer established in 2011, which has developed a number of titles, including “Holy Potatoes! A Weapon Shop?!”, which successfully launched globally in 2015 for PC/Mac/Linux. “Holy Potatoes! A Weapon Shop?!” players have uploaded over 600 videos on YouTube, amounting to more than 4.3M views, resulting in a global top 5 seller’s rank on Steam (Windows) and top 3 seller’s rank (Mac). |
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