Dec 18, 2015
Adways' 3rd party tracking tool PartyTrack is integrated with Criteo
~ Provides personalized retargeting in real-time ~
Dec 18, 2015 - Adways Inc. (Head office Shinjuku- Tokyo, CEO: Haruhisa Okamura) is pleased to announce its mobile tracking tool PartyTrack is now integrated with Criteo, a dynamic retargeting ad product provided by the French performance marketing technology company, Criteo K.K. (Head office: Shibuya-Tokyo, Executive Vice President APAC : Masahiro Ueno).
Utilizing Criteo’s Engine that drives results using predictive algorithms, machine learning and massive amounts of consumer data, Criteo’s in-app retargeting generates a personalized banner for a specific user in real-time. The ad product also offers deep links pointing users directly to products by showing banner ads on apps that leads to a specific section of the advertiser’s app or website.
Through the integration, app developers using PartyTrack are now able to show personalized retargeting ads through Criteo in combination with app analysis data provided by PartyTrack.
Adways will continue to contribute the expansion of the market by supporting the business of app developers and providing strategic and high-quality internet and smartphone ad services worldwide.
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Criteo is a dynamic retargeting ad product provided by a French company, Criteo. It generates millions of high-quality leads through dynamically generated ads which are personalized with the products and services that consumers are searching for. Criteo partners with over 2,000 leading ecommerce brands across America, Europe and Asia. |
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“PartyTrack” is a user acquisition analytics tool for mobile games. Utilizing a single SDK and reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all of their UA campaigns and their impact on user acquisition, retention, in-app engagement, ROAS and life-time-value (LTV). PartyTrack enables ad analysis on iAd, Twitter and Google ad platforms. |
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