Adways’ 3rd party tracking tool PartyTrack is integrated with Chartboost
~Measures ad effectiveness for one of the largest mobile game platforms~

Nov 10, 2015 - Adways Inc. (Head office Shinjuku- Tokyo, CEO: Haruhisa Okamura) today announced an integration of Adways’ mobile tracking tool “PartyTrack” with “Chartboost” a mobile games-only ad platform provided by a San Francisco-based marketing company Chartboost (Head office: San Francisco-CA, CEO: Maria Alegre).

Chartboost is a mobile games-only ad platform that delivers relevant content to client’s users with interstitial *1and mobile video ads and helps effective user acquisition and monetization.

Chartboost’s technology provides mobile game developers with Cross-Promotion, promoting new titles to the players of their other games, developer-to-developer Direct-Deals Marketplace where mobile game developers sell or buy inventory directly, the Mobile Game- Ad Network and App Analytics.

Currently integrated into more than 200,000 games in over 160 countries and used by 90% of developers in the top 10 grossing games, Chartboost is helping the most popular games in the world build a successful business.

Based on this integration, app developers using PartyTrack are now able to utilize Chartboost’s mobile game marketing services in a profitable way.

Adways will continue to contribute to an expansion of the market by supporting the business of app developers and providing strategic and high-quality internet and smartphone ad service worldwide.

※1　Interstitial ad
Interstitial ad is a full-screen ad that appears between content pages, typically on gaming and mobile apps.

【About Chartboost】https://www.chartboost.com/

	Founded in 2011, Chartboost is one of the world’s largest mobile game ad platforms to increase revenue and discover new players. Provides customized interstitial and video ads.

【About PartyTrack】https://partytrack.it/

	PartyTrack is a user acquisition analytics tool for mobile games. Utilizing a single SDK and reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all of their UA campaigns and their impact on user acquisition, retention, in-app engagement, ROI and life-time-value (LTV).