May 8, 2014 -Established in 2012, subsidiary of Adways Inc. (Head Office: Shinjuku-Tokyo, CEO: Haruhisa Okamura), Adways Korea Inc. (Head office: Seoul, CEO: Sunjin Lee) announced its official release of Yoyaku Top 10 in Korea.

Yoyaku Top 10 is a first ever app pre-registration service for game apps that was originally released in Japan back in January 2013. After considering the growth of Korean app market and the potential of pre-registration service itself, Japanese team and Korean team decided to bring the service into Korean market and established a Yoyaku Top 10 project team to have a total localization of the service that would fit into the market.

In end of January 2014, Yoyaku Top 10 was finally launched. In only three months after its launch, the service was already used by more than 150 apps of 50 different developers and it provided a maximum of 10,000 pre-registrations for one app. Yoyaku Top10 has received great reviews among app developers and users as it shows great performance in conversion rate on average at 56% whereas it is less than 20% for PC pre-registration service.

■Yoyaku Top 10 Average Conversion Rate per Game Genre

Adways Korea will continue to support overseas developers aiming to enter Korean market by providing effective marketing platform that has been enhanced even more with the launch of Yoyaku Top 10.

Adways will continue to contribute to an expansion of the market by supporting the business of app developers and providing strategic and high-quality smartphone ad service worldwide.

(English translation: Use Yoyaku Top 10 and be the first to meet 2014 new titles!)

【Features of App Pre-registration Service “Yoyaku Top 10”】　
・Enables a user to pre-register before app launch
Yoyaku Top 10 offers pre-registrations of a new app. It will send push notification* and email when developers’ app goes live.

・Enables a developer to promote their new app before launch
It is a great solution reaching out to game enthusiasts before app launch. More than 50% of them will turn to users once an app is launched.

・Enables a developer to provide information about events and app update
Developer will be able to register information on account management screens about special events and update of their app and release them online.

*Push notification enables an app to notify a user of new messages or events in real time even when the user is not actively using that app.