Press releases
February 5, 2014
Adways Announces an Investment in gumi
February 5, 2014 -Adways made an announcement of the investment in gumi, an entertainment content provider producing a great number of major hit games.
gumi, head quartered in Tokyo is an entertainment content provider for smartphone and feature phone launching a great number of longtime seller games such as “Ninkyo-dou” and “Dragon Genesis” in Japan. Their latest RPG game BRAVE FRONTIER developed by gumi’s consolidated subsidiary Alim was released in Japan, Asia and the U.S. and has became one of their big titles. As of January 2014 in three major app stores (AppStore, GooglePlay and Amazon Android) its total number of users reached 2 million in Japan and another 1 million outside of Japan.
■BRAVE FRONTIER Sales ranking by country (game)
※Ranking below shows the highest rank the game achieved in each country. Not the latest ranking.
Adways is aggressively expanding its smartphone CPI adnetwork service “AppDriver” and advertising effectiveness measurement tool “PartyTrack” in fast growing Asian markets. Mobile online game business of gumi that is aiming to become the world’s No.1 provider of social games and Adways’ mobile adnetwork and its further expansion of smartphone business is highly expected to create a great synergy.
Adways will continue to support in app developers’ penetrations into Asian markets and expansion of their business by maximizing the usage of its adnetwork.
gumi Company Overview: http://gu3.co.jp/| Company Name | gumi Inc |
|---|---|
| Location | Sumitomo Fudosan Nishi-Shinjuku Building No.5, 3F, Nishi-Shinjuku 4-34-7, Shinjuku, Tokyo 160-0023 |
| Established | June 13, 2007 |
| Business Description | Planning, development and operation of social games |
About AppDriver http://appdriver.jp/
AppDriver is a leading CPI based mobile advertising platform. It provides powerful user acquisition and monetization tool for app developers. AppDriver currently operates in Japan, China, Taiwan, Korea and Southeast Asian countries.
About PartyTrack https://partytrack.it/
PartyTrack is a user acquisition analytics tool for mobile games that helps developers discover where their most valuable players are coming from. Utilizing a single SDK and reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all of their UA campaigns and their impact on user acquisition, retention, in-app engagement, ROI and life-time-value (LTV).
About gumi http://gu3.co.jp/
Founded in 2007. Gumi is aiming to become the No.1 provider of social games in the world. gumi received the highest award in RPG game at “GREE Platform the first half year award ceremony in 2011” and have developed more than 35 mobile games in several platforms. gumi is currently focusing on planning and development of native apps in Asia and the U.S.
About Adways Inc. http://www.adways.net/en/
Adways is a digital advertising network and a game publisher head quartered in Tokyo, Japan. It runs one of the largest smart phone app distribution network in Asia. Now, with over 1,000 employees over the world, Adways currently operates in 11 different countries mainly with app marketing agency service, mobile ad network and app tracking tool.
ADWAYS INC.
| PR Representative | ： | Yuki Endo (Japan) |
| TEL | ： | +81 3 53397131 |
| ： | press@adways.net |
