August 19, 2013 -Tokyo, Japan -Adways Interactive, subsidiary of Adways, a publicly operated digital marketing company headquartered in Tokyo, has adopted 41ST Parameter's AdTruth technology in its user acquisition analytics tool, Party Track.

41st Parameter's AdTruth Technology enables advertisers and developers to effectively identify users' devices without compromising customer and user privacy.

Adways has spent approximately four months testing and working closely with 41 Parameter to create an effective and accurate method of measuring advertising effectiveness without the use of unique user identifiers or browser pop-ups.

It is now possible to measure the advertising effectiveness of reward advertising partners such as App Driver, the largest cost-per-install ad network in Japan.

"The Japanese market is known globally as a leader in the mobile and digital advertising sector. With partners like AdWays, we see the Japanese market innovating on AdTruth technology ahead of much of the world, and setting a new standard for audience identification with respect for the consumer. This will lead to better consumer experiences, and higher advertiser ROI as a result."

Party Track is integrated with all major domestic and international ad networks.

Adways strives to stimulate and expand the app developers' business by continuing to support and actively problem solve for the smartphone ecosystem.