May 29, 2013 - SAN FRANCISCO, California -Party Track by Adways Interactive, a mobile measurement partner of Facebook, announces a mobile tracking accuracy rate of over 95% without the use of cookies, browser pop-ups or UDIDs.

With an industry standard of 85% and reported cases of rates as low as 50%, emerging mobile ad tracking technologies have been perplexed with the issue of accuracy. In some instances, ad networks have been taking a stand against poor reporting and refused to work with 3rd party tracking providers. Ad networks are only getting paid for 50% of what they actually distribute and developers are left with data that is only 50% accurate.

Combined with Apple’s complicated stance on UDID and cookie issues, tracking user data has been a great challenge for app developers for many years.

Enter Party Track, a mobile measurement system by Adways Interactive.

“App marketers including myself have suffered from poor mobile tracking technologies and we are here to solve it. Existing technologies are so poorly designed they are disrupting the progression of the app ecosystem. They are basically selling false data,” claimed Ken Asakura, General Manager of Adways Interactive. “This is a problem that needs to be addressed.”

“As an app marketing agency we have used an existing solution by client request. This technology performed so poorly, it ended up costing us over $100k in sales. We can only track on app launch, so the number will never be 100%, but we are confident that Party Track can reach north of 95% to help app developers attain more accurate data about their end users.”