UNICORN collaborates with Loyalty Marketing to offer ad delivery using Ponta data

UNICORN Inc. (Head Office: Shinjuku-ku, Tokyo, CEO: Sho Yamada), a subsidiary of Adways Inc. (Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), has collaborated with Loyalty Marketing, Inc. , which operates the shared points service "Ponta," to begin delivering advertisements using Ponta data.

Currently, consumer purchasing behavior is actively conducted both online and offline, and is becoming more and more diverse. As a result, it is becoming more difficult to accurately evaluate the contribution of internet advertising to purchasing behavior. Therefore, it is becoming essential for companies to utilize their own consumer purchasing data to perform highly accurate advertising targeting and effectiveness measurement in brand marketing.

To respond to the ever-changing needs and environments of advertisers, UNICORN has been conducting store visit measurement, purchase targeting, and purchasing behavior measurement.

Now, in order to realize more precise marketing that captures consumer purchasing behavior and changes in consumption, UNICORN has collaborated with Loyalty Marketing to begin delivering advertisements using Ponta data. Loyalty Marketing operates "Ponta," Japan's largest point service with over 100 million members. Based on the Ponta ID, the company accumulates online and offline consumer purchasing and behavior data in the Ponta DMP through a Ponta affiliated network of approximately 150 companies.

Through this collaboration, advertisers using UNICORN will be able to receive support for targeted advertising and purchase measurement based on the vast amount of consumer purchasing history linked to Ponta ID.

UNICORN has also signed a sales agency agreement with Loyalty Marketing. By selling a variety of services provided by Loyalty Marketing, such as advertising and sales promotion, which utilize Ponta member data, UNICORN will provide optimal marketing support to advertisers.

UNICORN will continue to create optimal advertising touchpoints between users and advertisers and develop services that expand the possibilities for everyone involved in digital marketing through the symbiosis of humans and machines.

Additionally, Adways Group will continue to respond flexibly to market needs, strive to further expand its services, and develop efficient and practical advertising marketing services in countries around the world.