Jan 20, 2025
ADWAYS DEEE partnered with BIPROGY to start comprehensive live commerce support service using “Live kit”
ADWAYS DEEE Inc.(Head Office: Shinjuku-ku, Tokyo, CEO: Takamasa Tamura), a subsidiary of Adways Inc.(Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), has partnered with BIPROGY Inc.(Head Office: Koto-ku, Tokyo, CEO: Noboru Saito) to begin providing live commerce support services using the live commerce service "Live kit."
Recently, "live commerce," a sales method that combines live streaming and online shopping, has been attracting attention in global markets, and consumer demand is also increasing. A distinctive feature of live commerce is that it allows streamers and viewers to communicate with each other in real time for merchandise sales, and many retail companies are introducing it, particularly in China and Southeast Asia, as a marketing method to promote OMO (Online Merges with Offline).
However, the reality is that Japan's live commerce market is not as thriving as other countries. There are many issues, such as a lack of effective ways to attract customers, the complexity of introducing tools, a lack of dedicated resources, skills, and live commerce culture, and it seems that the market's potential is not being fully realized at present.
In order to respond to these market challenges and needs, ADWAYS DEEE has begun offering a live commerce support service that comprehensively covers everything from the technical support required for introducing live commerce to customer acquisition, photo shot, and marketing support.
By utilizing the knowledge that the Adways Group has accumulated through its overseas live commerce business, we will provide this service as a package, lowering the barriers to entry for retail companies and enabling smooth implementation and operation. In addition, by adopting sales models such as pay-per-view or pay-per-purchase, we will provide support that will directly lead to client business growth.
The distribution platform will utilize "Live kit," which allows users to complete everything from live viewing to purchasing through a business partnership with BIPROGY. To attract viewers, we will effectively combine various advertising methods, such as "JANet," one of the largest affiliate networks in Japan provided by ADWAYS DEEE, the context targeting function of "UNICORN," a fully automated marketing platform provided by group company UNICORN Inc., and the use of influencers, to develop specific measures that will lead to a high level of customer collection.
"Live kit" is a live commerce service that introduces a company's products through live streaming on its own e-commerce site or brand site, and increases viewers' desire to purchase through two-way communication with the streamer through video, leading to sales promotion. Viewers can watch live streams without registration, and experience a new type of shopping of the smartphone era, such as sending comments and purchasing items that catch their eye on the spot. Regular live streaming will help make visiting e-commerce sites a habit, increasing the frequency of visits to e-commerce sites and leading to increased sales. In addition, by publishing the streamed live videos as archived, it is expected that viewers will purchase products through viewing the archive videos.
ADWAYS DEEE will continue to contribute to the further development of the live commerce market based on its know-how and technology by identifying essential issues, taking a multifaceted approach, and creating joy and excitement beyond the imagination of stakeholders.
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ADWAYS DEEE |
Adways Group will continue to respond quickly to market needs, strive to further expand its services, and deliver “OMG, This is Amazing” to the whole world.