JS Adways won the Gold Award in the “Best E-commerce Marketing Award” category of the “2024 Digital Singularity Awards” organized by the Taiwan Digital Media Application and Marketing Association

JS ADWAYS MEDIA INC.(Head Office: Taipei, CEO: Jason Yang), a subsidiary of Adways Inc.(Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), won the Gold Award in the "Best E-commerce Marketing Award" category of the "2024 Digital Singularity Awards (DSA)" organized by the Taiwan Digital Media Application and Marketing Association (DMA).

“Digital Singularity Awards (DSA)" organized by the Taiwan Digital Media Application and Marketing Association (DMA) recognizes and rewards marketing activities in Taiwan that combine creativity and technology.

It marks the eighth time of the awards in 2024. A total of 80 companies and 454 works were submitted. After pre-screening by 75 judges from business, the digital industry, and academia, 172 works were selected as finalists. A total of 98 works were awarded, including 23 Gold Awards, 35 Silver Awards, and 40 Bronze Awards. As a result of the selection process, JS Adways was selected as the winner of the Gold Award in the “Best E-Commerce Marketing Awards.”

The marketing activity for which JS Adways received recognition was a campaign carried out on "bibian," a cross-border e-commerce site that sells Japanese products and is operated by "PChome," Taiwan's largest mail-order site.

In a campaign held during Double Eleven*, a large-scale e-commerce sales event in China, we supported brand positioning and sales promotion. In particular, as a collaborative measure with FamilyMart Taiwan, we created a "bibian" area within the FamilyMart app and increased contact points with "bibian" by linking it with "Family ADs" developed by JS Adways and FamilyMart Taiwan, and products can be picked up at FamilyMart Taiwan. These efforts, which allow consumers to do everything from ordering to receiving their products in one place, proved to be very effective.

* Double Eleven refers to "Singles' Day (November 11th)" in China, a culture of exchanging gifts among singles. Now it mainly refers to a large-scale e-commerce sales event in China.

Going forward, JS ADWAYS will continue to contribute to the business growth of advertisers by creating consensus-based success stories, promoting marketing strategies that include content, creativity, data, etc., and solving problems without being limited to a particular media format.

Adways Group will continue to respond quickly to market needs, deliver “OMG, This is Amazing” to the whole world, and aim to realize the “No People, No Gain” philosophy that expands the potential of everyone involved with us.