UNICORN has released new function that utilizes common ID solution to automatically control advertising reach and frequency

UNICORN Inc.(Head Office: Shinjuku-ku, Tokyo, CEO: Sho Yamada), a subsidiary of Adways Inc.(Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), has released a new function, “Target Frequency / Reach Function” to automatically control advertising reach and frequency.

Reach and frequency (*1) are important indicators for delivering ads at an appropriate frequency that is relevant to users and achieving high advertising effectiveness.

However, in recent years, due to changes in handling personal information, such as regulations on third-party cookies and restrictions on tracking of advertising IDs, it has become more difficult to control reach and frequency, making it difficult to communicate appropriately with users as part of a marketing strategy.

To address these issues, UNICORN has developed a new function called the "Target Frequency/Reach Function" that utilizes a common ID solution (*2) to automatically control the number of reach and frequency.

For advertising campaigns that use the "Target Frequency/Reach" function, bidding is automatically controlled so that the overall average reaches and frequency numbers set in advance. By utilizing this function, advertising communication can be maintained at an appropriate frequency while respecting user privacy.

UNICORN will continue to develop services that expand the possibilities for everyone involved in digital marketing through the symbiosis of people and machines. And by delivering valuable advertisements to users, we will contribute to the business growth of all stakeholders involved.

Additionally, Adways Group will continue to respond flexibly to market needs, strive to further expand its services, and develop efficient and practical advertising marketing services in countries around the world.