Nov 18, 2024
AppDriver teams up with UNICORN to start delivering video ads by brand advertisers
Reward ad distribution platform "AppDriver," offered by ADWAYS DEEE Inc.(Head Office: Shinjuku-ku, Tokyo, CEO: Takamasa Tamura), a subsidiary of Adways Inc.(Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), has partnered with "UNICORN," a fully automated marketing platform provided by subsidiary UNICORN Inc.(Head Office: Shinjuku-ku, Tokyo, CEO: Sho Yamada), to begin video ads distribution mainly by brand advertisers.
AppDriver is an advertising distribution platform that can provide reward ads on smartphone apps and websites. It currently supports two formats: "Offerwall" and the recently released "Push Reward" (*). Its reward advertising system, which encourages service usage through rewards without disrupting the user experience, has continued to be used as it increases user satisfaction and is an effective method for advertisers.
*For more information on “Push Rewards,” please see below.
https://www.adways.net/press/adways619.html
UNICORN is one of the largest fully automatic marketing platforms in Japan, with a monthly purchase traffic of over 1.5 trillion imp provided by UNICORN Inc., the subsidiary of Adways group. UNICORN Inc. also offers a delivery menu that expands the possibilities of digital advertising, such as rich creatives that utilize 3D, AR, and volumetric video, and "UNICORN In-Game Ad," an in-game ad that is a native ad that blends into the game world.
It also provides video reward ads, mainly to brand advertisers, and realize advertising operations that meet the needs of both advertisers and users. According to Adways' own research, more than half of users have a favorable reaction to video reward ads.
Through this collaboration with UNICORN, AppDriver can now deliver rewarded video ads provided by many advertisers, including brand advertisers, in the Push Reward format. This will enable partner media and app operators to deliver ads to users more effectively and in line with their needs than ever before.
AppDriver will continue to identify and address fundamental issues in the reward advertising market, supporting the growth strategies of a wide range of clients.
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ADWAYS DEEE |
ADWAYS DEEE utilizes its years of know-how and technology to create delight and excitement that goes beyond the imagination of stakeholders.
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