Nov 29, 2024
Participated as a speaker in the Google-sponsored event "2024 APAC TV Summit" held in Bangkok, Thailand_UNICORN Inc.
UNICORN Inc.(Head Office: Shinjuku-ku, Tokyo, CEO: Sho Yamada), a subsidiary of Adways Inc.(Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), participated in the "2024 APAC TV Summit," an event hosted by Google, as a demand-side business operator, and UNICORN Director Nobuyoshi Noda gave a speech on the theme of "Maximizing the value of CTV advertising from the perspective of DSP."
In the event “2024 APAC TV Summit”, partner companies, which are involved in the development and implementation of Android TV , Google Home , and YouTube gathered to learn about development, deployment, and monetization opportunities on Google's platforms and build mutual networks. This time, Google partner companies from the Asia-Pacific region gathered in Bangkok, and the latest trends related to Google products, including Android TV , were discussed.
UNICORN established its first overseas subsidiary in Bangkok, Thailand in July 2024 to develop its brand marketing business. At this event, Nobuyuki Noda from UNICORN spoke on the theme of "Maximizing the value of CTV advertising* from the perspective of DSP," discussing the unique value of CTV advertising , ways to maximize the potential of CTV advertising, and its future from the perspective of a demand-side business operator with strengths in display distribution.
* CTV (Connected TV) advertising is a type of digital advertising that can deliver ads to television sets connected to the Internet (including smart TVs, TVs and TV sticks connected to the Internet via set-top boxes, and even some game consoles) that are primarily used for streaming videos.
Comment from Nobuyuki Noda of UNICORN
I am very grateful for the opportunity to speak at the 2024 APAC TV Summit. I spoke about the value and future potential of CTV ad delivery from the perspective of a DSP operator.
CTV has the advantage that it is assumed that users watch on a large screen with the sound turned on. UNICORN believes that by combining contextual targeting delivery, it can further contribute to the user's experience value. In addition, by delivering ads in an auction format, it is expected that the value of advertising space will be further increased.
UNICORN will continue to leverage its track record of contextual targeting delivery on news, articles, and in-stream video slots to create new value in CTV together with Google and partner companies and provide a more advanced advertising delivery experience.
About UNICORN
One of the largest fully automatic marketing platform in Japan, aiming to become a benchmark for the digital marketing industry, with a monthly purchase traffic of over 1.5 trillion imp.It predicts the value of impressions in real time, realizes automatic bidding at the optimal price for each campaign, and eliminates fraudulent ads with its unique fraud detection algorithm. It also offers a delivery menu that expands the possibilities of digital advertising, such as rich creatives that utilize 3D, AR, and volumetric video, and "UNICORN In-Game Ad," an in-game ad that is a native ad that blends into the game world.