JS Adways partners with Taiwan FamilyMart to launch programmatic DOOH ad "Family ADs pDOOH"

JS ADWAYS MEDIA INC. (Head Office: Taipei, CEO: Jason Yang), a subsidiary of Adways Inc.(Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), has partnered with Taiwan FamilyMart  and started offering programmatic DOOH ad “Family ADs pDOOH.”

"Family ADs pDOOH" is a new type of in-store signage advertising that supports real-time bidding (RTB) and utilizes the Retail Media Network (RMN), jointly developed and operated by JS Adways and Taiwan FamilyMart.

RMN is a network-based advertising media platform service that bundles three retail media: on-site advertising (company apps, retail websites), in-store advertising (in-store digital signage, etc.), and off-site advertising (digital advertising that links purchase data and advertising IDs to deliver). JS Adways has been working with Taiwan FamilyMart since the end of 2023 to conduct business utilizing RMN.

By utilizing RMN, it is possible to deliver advertisements to the digital screens of Taiwan FamilyMart stores, and it is also possible to target and measure the effectiveness. In addition, by utilizing first-party data, it is possible to reach consumers at the right time and place, which can encourage them to make purchases.

As of October 2024, Taiwan FamilyMart operates more than 4,200 stores across Taiwan, and more than 60% of its stores have installed in-store signage that supports "Family ADs pDOOH". By utilizing "Family ADs pDOOH", advertisers can not only increase their brand visibility, but also approach diverse channels, which is RMN's strength. By combining channels such as app membership, EC site membership, LINE official accounts, various social media, and in-store signage, it is possible to deliver advertisements to more than 18 million users, making it a powerful marketing tool.

JS Adways will continue to support Taiwan FamilyMart's online and offline advertising utilization, not only with "Family ADs pDOOH", but also by utilizing RMN of Taiwan FamilyMart, promote comprehensive marketing strategies to solve problems, and contribute to the business growth of advertisers.

Adways Group will continue to respond quickly to market needs, deliver “OMG, This is Amazing” to the whole world, and aim to realize the “No People, No Gain” philosophy that expands the potential of everyone involved with us.