Sep 9, 2024
Launch of "774inc Amplify" which allows users to use 774 inc.'s VTubers in X-Advertising
Adways Inc.(Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada) has entered into a business collaboration with its consolidated subsidiary, 774inc.(Head Office: Shinjuku-ku, Tokyo, CEO: Akihiko Nishioka), that operates the VTuber agency “774inc,” and has also formed partnership with X (Twitter Japan Inc.; hereinafter referred to as X). the three companies have jointly launched “774inc Amplify,” part of the “Amplify Sponsorship” package.
“774inc Amplify” - Achieving a new advertising experience
"774inc Amplify" is an "Amplify Sponsorship" alliance advertising product that utilizes Adways' highly accurate and brand-safe ad delivery scheme and 774inc's rich IP content to deliver advertising to X-Ads.
Adways has provided highly accurate marketing services and advertising schemes that utilize various linked data in order to provide value to advertisers and solve their problems. In the future, to create more synergy through solutions across the group, we have partnered with our consolidated subsidiary 774inc. and have begun offering "774inc Amplify", a part of the "Amplify Sponsorship" package, in collaboration with Twitter Japan Inc.
By using "774inc Amplify", advertisers can deliver their own high-performance promotional videos as X-ads. The visually appealing ad videos, which take advantage of the strengths of 774inc VTubers, can boost campaign performance, improve the effectiveness of measures, and approach potential users in a new way to showcase the appeal of the product.
This package includes content production and casting costs, so advertisers can use those costs for X advertising, and we will also offer a low-priced package that can be used as a trial. The basic package includes rich content that takes advantage of the characteristics of the product or service, such as short videos for X advertising and live streaming in collaboration with the advertisers (*).
774inc. is the company that operates the VTuber agency "774inc," which has 25 talents (as of the end of August 2024) such as Inaba Haneru, Soya Ichika, and Hinokuma Ran, who are active in a wide range of fields including singing, games, and variety shows.
Its official Youtube channel has over 2 million subscribers, and the official X account has over 1.2 million followers on X. It holds official events and large-scale projects, which utilize the individual personalities and abilities of each member. The group has also had many offline and online 3D music concerts, real events, and TV appearances, and continues to expand its fan base, mainly consisting of men aged 25 to 34.
Adways will continue to proactively engage in such cross-group businesses and initiatives, expand its alliance with Twitter Japan Inc., support the marketing activities of companies using X, and respond to the increasing demand for creativity that comes with the growing need for SNS promotion.
Adways Group will continue to respond quickly to market needs, deliver “OMG, This is Amazing” to the whole world, and realize “No People, No Gain” that expands the possibilities for everyone involved with our company.
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774inc Amplify |
*This package is an advertising menu exclusively for corporations considering placing advertisements.