UNICORN Inc. launched a new function "BtoB Targeting" to realize effective digital ad delivery in the BtoB field

UNICORN Inc.(Head Office: Shinjuku-ku, Tokyo, CEO: Sho Yamada), a subsidiary of Adways Inc.(Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), has begun offering a new function called "BtoB Targeting" that utilizes a corporate database provided by an external vendor.

The current digital marketing market is undergoing rapid changes, such as the "post-cookie era" and the "rise of generative AI," and there is a demand for optimal ad delivery methods suited to the changing environment for digital marketing in the BtoB field as well.

In order to respond to such environments and needs, UNICORN has now begun offering a new function called "BtoB Targeting," which utilizes Japan's largest corporate database provided by an external vendor.

UNICORN's "BtoB Targeting" enables targeted advertising delivery by specifying characteristics of the target company, such as number of employees, sales volume, and whether or not the company is listed on the stock exchange, in addition to specific industries and job types, allowing efficient approach to those users.

UNICORN has offered "Context Targeting," in which AI automatically analyzes the title and text content of a webpage and displays advertisements that fit the context of the page. By combining this with the now-launched "BtoB targeting," it is possible to deliver advertisements that capture the moment to solve a company's marketing challenges.

For more information on "Context Targeting," please see below.
https://story.unicorn.inc/n/n0dbdcac19b43

UNICORN will continue to develop services that expand the possibilities for everyone involved in digital marketing through the symbiosis of people and machines. And by delivering valuable advertisements to users, we will contribute to the business growth of all stakeholders involved.

Additionally, Adways Group will continue to respond flexibly to market needs, strive to further expand its services, and develop efficient and practical advertising marketing services in countries around the world.