Adways releases “Creative Analyzer," an analysis tool specialized for ad creatives, for its programmatic ad support system "AMP" series

Adways Inc.(Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada) has released "Creative Analyzer," an analysis tool specialized for advertising creatives as part of its digital advertising maximization solution "AMP (Amplify Marketing Program)" series.

"AMP" is our proprietary solution that maximizes the advertising effectiveness of digital advertising by incorporating "AMP Core” developed by integrating all of the performance-based advertising support systems that we have worked on to date and combining 10 years of data accumulated in them.

Next-generation advertising management systems using [AMP Core] are scheduled to appear one after another in the future.
This time, we have released a new ad creative analysis tool, "Creative Analyzer," as part of the "AMP" creative series that uses "AMP Core."

The advertising effectiveness is determined by a variety of intertwining factors, including the timing of distribution, operational method, budget, and campaign content.
"Creative Analyzer" precisely extracts the performance of each creative and visualizes it on a creative-by-creative basis. This allows us to analyze the performance of each creative from multiple angles, and based on the results, we can create highly effective advertising creatives.

Creatives in programmatic advertising require pattern, quantity, quality and speed to keep up with the diversification of media and delivery formats, and the increasingly complex and changing algorithms of advertising platforms.
By utilizing our media algorithm analysis and behavioral causal visioning system "AMP Media Analyzer" along with our advertising creative analysis tool "Creative Analyzer," we are able to realize strategic, high-quality creative production and improve advertising effectiveness through a variety of approaches.

The AMP series combines the high technical skills and creativity of “people” with advanced “technology” to create essential advertising value, thereby solving advertisers' problems, amplifying and maximizing the effectiveness of their marketing, and achieving sustainable growth.

The Adways Group will continue to flexibly respond to market needs, strive to further expand its services, and develop efficient and practical advertising marketing services in countries around the world.