ADWAYS DEEE has started an e-commerce site, in collaboration with Japanese creators and local governments, that spreads the attraction of local products from all over Japan. Collaboration with “Kubotabi,” a popular creator as a couple living for traveling.

ADWAYS DEEE Inc.(Head Office: Shinjuku-ku, Tokyo, CEO: Takamasa Tamura), a subsidiary of Adways Inc.(Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), has started an e-commerce site to spread the attraction of local products from all over Japan collaborating with Japanese creators and local governments.

In recent years, consumers of all generations have come to gather information on SNS and video distribution sites on a daily basis. In particular, when researching local information, it is becoming common to obtain information through contents produced by creators and promotional measures disseminated by each local government.

However, there are few systems in place that enable users to access e-commerce sites and purchase local products instantly because of the difficulty to construct sites and distribute items even if users want to buy local products that are introduced on SNS and video distribution sites by creators and local governments.

Adways Group has spread information about many initiatives and issues in the tourism industry through the operation of local information dissemination media. This issue of lacking a system for users to buy local products was a theme that many creators and local governments were facing. In order to meet these market needs, ADWAYS DEEE have started an e-commerce site management business that utilizes the know-how, human resources, and systems of the Adways Group to connect creators, local governments, and consumers through "things."

With the start of the business, Tanoshimu Kokoro Inc. (Head Office: Saitama City, CEO: Yuki Kubo), which operates "Kubotabi (@kubo_tabi_)," a creator that has a total of over 2.75 million followers on social media and is popular as "a couple around the age 30 traveling about 300 days a year," ADWAYS DEEE has released the e-commerce site "Kubotabiya-san".

■Kubotabiya-san e-commerce site
https://kubotabiyasan.com

On the e-commerce site "Kubotabi-ya-san", the couple "Kubotabi", who travels all over Japan in order to make “all 47 prefectures the main character" come true, offer truly recommended "special local products" that they have met during their travels throughout Japan. We will also communicate the feelings and commitment that producers put into their products, and convey the appeal of local products to as many people as possible. In addition, “Kubotabi” original goods will be sold on the e-commerce site “Kubotabi-yasan.”

ADWAYS DEEE's e-commerce site management business will continue to expand the opportunities for creators to play an active role by providing support for things such as signing contracts, shipping products, and creating e-commerce sites, which can be obstacles when creators open an e-commerce shop. At the same time, we will convey the feelings of the creators of "local products" in a story that enriches the dining tables and lives of consumers.

In addition, we will promote cooperation and cooperation with local governments, producers, and companies across the country, and develop the market by implementing measures to improve awareness of traditional industrial products, effective promotions that will lead to continuous sales, and collaborative product development. We contribute to expand the possibilities of e-commerce sales and solve various problems.

Please see below to know details of the history and background of the opening of the e-commerce site.https://note.com/adways/n/n0440271dd0ae

Contact Info for local governments and companies
prefecture_ec@adways.net

ADWAYS DEEE leverages our years of know-how and technology to create delight and excitement that exceeds the imagination of stakeholders.

Adways Group will respond flexibly to market needs, strive to further expand its services, and realize the development of efficient and practical advertising marketing services around the world.