Adways Co. Ltd  Press Release

May. 01, 2012

Adways partner up with Yetizen

Adways has established a US Subsidiary and formed a capital partnership with game incubator Yetizen to further strengthen its USA gaming market presence

May 1, 2012 - Tokyo, Japan Adways has announced the establishment of US subsidiary Adways Interactive and its capital partnership with Yetizen. Yetizen is a San Francisco based gaming incubator which offers accelerator programs to game related start-ups around the globe. In 2012, Yetizen has had over 500 applicants for its program and Adways will partner up with Yetizen to provide the start-ups with knowledge and support for the Asian market.

“We feel very strongly that US and European developers need a lot more education and support to further engage in the Asian market. And partnering up with Yetizen enables us to do this to a greater audience.” says Adways Interactive, President, Nobuyoshi Noda “The Asian market, particularly Japan, China and Korea is a very attractive market which western developers should take more into consideration. We have over 11 offices in 7 Asian countries, have one of the strongest advertising network in Japan and have had 3 iPhone top5 grossing titles in Japan. We have launched our ad-platform in China and soon to be in other Asian markets. I think we are in a very unique position to help out developers launch their game towards the Asian market”.

“We have strong belief in Yetizen’s work. Sana and Japheth have created an amazing program for a growing market and we believe we can both benefit from each others’ unique value propositions.”

Yetizen plans to open a co-working space in May for all game related businesses and Adways will be in the space permanently to help game developers launch their product in Asia.

About Adways (
Adways is an digital advertising network and a game publisher head quartered in Tokyo, Japan. It runs the largest mobile affiliate network in Japan as well as the largest smartphone app distribution service. Adways’ social RPG title World of Monsters has been in iPhone top 10 grossing charts for over 12months.
Takeo Ikemura
Adways Inc.
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