Adways releases “MARKETING DOC”, a vital sign measurement service to check marketing effectiveness

Adways Inc. (Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada) has released “MARKETING DOG”, a marketing vital sign measurement service.

MARKETING DOC is aimed to be utilized by person in charge who are facing issues such as “It's unclear whether marketing is having an effect,” “I don't know if my measures are in line with the target,” and “I want to think about marketing plans from the customer's perspective.'' This service is intended to be used for vital sign measurement, a “marketing health check”.

Recently, the environment surrounding digital advertising has changed, such as the handling of personal information and privacy protection regulations, and it is becoming difficult to carry out marketing using user data. In addition, while the boundaries between online and offline have become lower and there are more options for media planning, unified indicators are often not used for channels and measures, making it difficult to make optimal marketing decisions.

MARKETING DOC provides clues to solving problems based on the demographic data we handle, and supports advertisers in their marketing decision-making. Specifically, we will analyze data on the surrounding environment, market, user trends, etc., which are essential for planning marketing strategies, and confirm the "health status of marketing measures" to further promote decision-making. In addition, it is also possible to create further marketing effects by proposing promotional measures according to marketing issues from the analyzed data.

As part of our marketing support business, Adways has been making proposals to help resolve these issues for some time. We received some comments like “we have determined the appealing points that need to be strengthened,” and “the effectiveness of our measures has been determined.” In response to these feedbacks, we have started providing MARKETING DOC as a service. Adways will create customer experiences that meet customer needs and accelerate the provision of higher value.

To commemorate the service release, we will be running a free "MARKETING DOC" campaign. For details, please check the campaign overview at the end of the article.

Adways Group will continue to respond quickly to market needs, deliver “OMG, This is Amazing” to the whole world, and aim to realize the “No People, No Gain” philosophy that expands the potential of everyone involved with us.

Limited to 5 companies! Free offer campaign overview

Until	June 28th, 2024, Fri.
Ently Qualification	Currently engaged in digital promotion, and For companies that are considering continuing to engage in digital promotion
Applicable to	5 preceding companies that meet the application conditions
Notes	We will provide information in the order in which we receive inquiries from companies. If the number of applications exceeds the upper limit, the campaign may end without notice within the period. If you are already doing business or working with Adways Group, please contact the person in charge directly.

Contact Info
Adways Inc Marketing Division Person in charge Yosimi Hiraide email address marke_stg@adways.net