UNICORN maximizes reach to users who respond positively to ads ～Start offering “Reaction Banner”～

UNICORN Inc.(Head Office: Shinjuku-ku, Tokyo, CEO: Sho Yamada), a subsidiary of Adways Inc.(Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), has started offering “Reaction Banner”, which maximizes reach to users who respond positively to ads by utilizing attention data on ad creatives.

Recently, with the rapid spread of social media and video platforms, the amount of digital content that individuals can access continues to increase. In such an environment, it is important to increase "attention" from users in order to maximize the effectiveness of promotions while ensuring reliability from users.

"Attention" is a new ad measurement indicator that visualizes how much attention a target ad is receiving from users. When measuring the effectiveness of branding advertisements, this indicator is getting attention as an essential indicator of the user's level of interest, rather than conventional indicators such as viewability.

Since June 2020, UNICORN has been providing the creative "UNICORN Interactive AD" that allows users to touch and experience advertisements in order to further increase "attention." "UNICORN Interactive AD" can optimize distribution by accumulating data on users' attention to advertising creatives and performing machine learning.

In addition to the conventional functions of "UNICORN Interactive AD," we have now started offering "Reaction Banner" which optimizes ads delivery based on favorable attention data towards advertisements. By leveraging data on users who have taken actions such as tapping a button in a "Reaction Banner," you can effectively expand your reach to users who respond favorably to your ads or products.

In fact, we conducted a brand lift survey using Reaction Banners for a certain product, and compared to those who had no contact with the ad, the results showed that brand favorability increased by 20.5 points and brand usage intention increased by 18.7 points.

Please look below to learn more about Reaction Banners.
https://story.unicorn.inc/n/n9b9eddfe675e

UNICORN will create an environment to concentrate on “Work that only humans can do” by reducing the time advertiser and advertising agencies spend on “detailed human operations and numerical analysis” that have traditionally been done, and continue to develop services with the mission of fundamentals of marketing to increase sales of products and services.

In addition, Adways Group will respond flexibly to market needs, strive to further expand its services, and realize the development of efficient and practical advertising marketing services around the world.