UNICORN introduces DoubleVerify’s Pre-bid (pre-advertisement control) function* to further strengthen brand safety

UNICORN Inc.(Head Office: Shinjuku-ku, Tokyo, CEO: Sho Yamada), a subsidiary of Adways Inc.(Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), has introduced Pre-bid (pre-advertisement control) function* by DoubleVerify Inc. (Head Office: NewYork, CEO: Mark Zagorski), software platform company for digital media measurement and data analysis.

UNICORN has been working to reduce the risk of brand damage caused by advertising distribution. In addition to our own distribution block list management, we are implementing various initiatives such as collaboration with ad verification tools and certification as a "quality certification operator" by JICDAQ (General Incorporated Association Digital Advertising Quality Certification Agency).

With this introduction of DoubleVerify’s Pre-bid function, clients using UNICORN can now distribute advertisements in the environment that takes measures against ad fraud and brand safety and suitability by DoubleVerify, which has global level analysis power without any special procedures or additional costs.

Please see below to learn more about UNICORN’s efforts to achieve brand safety.
https://story.unicorn.inc/n/n16a01c2131f0

UNICORN will create an environment to concentrate on “Work that only humans can do” by reducing the time advertiser and advertising agencies spend on “detailed human operations and numerical analysis” that have traditionally been done, and continue to develop services with the mission of fundamentals of marketing to increase sales of products and services.

In addition, Adways Group will respond flexibly to market needs, strive to further expand its services, and realize the development of efficient and practical advertising marketing services around the world.

*Pre-bid (pre-advertisement control): A system control method that stops advertising display in advance when unintended inappropriate content is detected.