UNICORN started offering an advertising distribution platform for retail media and integrated digital signage by collaborating with Parsempo

UNICORN Inc.(Head Office: Shinjuku-ku, Tokyo, CEO: Sho Yamada), a subsidiary of Adways Inc. (Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), has started offering an advertising distribution platform for retail media and integrated digital signage by collaborating with Parsempo Ltd. (Head Office: Jerusalem, Israel, CEO: Avi Schapiro), which develops SaaS that enables to measure the effectiveness of digital signage and easy operation management.

The digital signage market continues to expand, making it a market with extremely high potential.
In addition with increasing attention to retail media, demand for digital signage in retail stores such as supermarkets and electronics retailers is increasing. The digital signage advertising market is expected to grow significantly in the future.
However, currently many digital signage advertisements have hurdles in realizing data-driven operations that make full use of user purchasing and viewing data, ad distribution data, etc. As a result, it is operated in analog.

Parsempo Ltd. is a startup company that develops SaaS that can be used in one stop from video analysis for digital signage, production of in-house content and advertisements, distribution management, optimization, to programmatic advertising platform.
“Parsempo” provides software that solves digital signage issues such as uncertainty about the advertisement effectiveness, insufficient utilization of data, and complicated operation managements.

Through this collaboration, in addition to providing Android devices with cameras, we will also provide Parsempo connected to UNICORN, which enables to aggregate data such as viewing time, number of views, number of plays, age, gender, etc. and to distribute advertisements based on the data through privacy-compliant real-time video analysis.
Furthermore, advertising effectiveness can be visualized, and data-driven marketing measure support can be realized by linking with store POS (Point Of Sales) data.

Please see below for a more detailed explanation.
https://story.unicorn.inc/n/n1d31d44f8ed4

UNICORN will create an environment to concentrate on “Work that only humans can do” by reducing the time advertiser and advertising agencies spend on “detailed human operations and numerical analysis” that have traditionally been done, and continue to develop services with the mission of fundamentals of marketing to increase sales of products and services.

In addition, Adways Group will respond flexibly to market needs, strive to further expand its services, and realize the development of efficient and practical advertising marketing services around the world.