Jan 15, 2024
UNICORN starts RTB connection with “YieldOne®,” SSP operated by PLATFORM ONE Inc.
UNICORN Inc. (Head Office: Shinjuku-ku, Tokyo, CEO: Sho Yamada), a subsidiary of Adways Inc. (Head Office: Shinjuku-ku, Tokyo,CEO: Sho Yamada), has started collaboration with Japan’s largest premium SSP “YieldOne®,” which is operated by PLATFORM ONE Inc.(Head Office: Shibuya-ku, Tokyo, EO: Takeshi Kobayashi) through RTB* connection with the aim of expanding advertising transaction opportunities.
Through this collaboration, clients using UNICORN will be able to distribute advertisements to web media where YieldOne® primarily supports media monetization. In addition, YieldOne® plans to expand advertising space, including digital signage (DOOH), which is expected to grow, and special formats such as skin advertisements and jack advertisements. Both companies will continue to support clients to maximize advertising effectiveness.
Furthermore, through RTB transactions with UNICORN, media companies whose media monetization is supported by YieldOne® will be able to provide advertising inventory to a larger number of advertisers, further increasing RTB transaction opportunities and improving advertising revenue are expected.
Both companies aim to revitalize the programmatic advertising market through more comprehensive collaboration.
Comment from Sho Yamada, CEO of UNICORN Inc.
Until now, UNICORN has been promoting RTB connections with various SSPs in Japan and overseas. The collaboration with YieldOne® is extremely important in realizing the ideal world of programmatic advertising in the future. We will deepen our collaboration so that both parties can create solutions that will become commonplace in the future from a variety of perspectives, not just cookieless.
Comment from Takeshi Kobayashi, CEO of PLATFORM ONE Inc.
We are very happy that the RTB connection between Adways Group’s DSP “UNICORN” and YieldOne® has been completed, and that we can work together to invigorate the programmatic advertising market as a new partner on the supply side. UNICORN is a DSP that is also focusing on efforts to prepare for the post-cookie era. By collaborating with YieldOne®, which is also working in this area with Japanese media, we will be able to achieve high synergy in the post cookie era starting this year.
UNICORN will create an environment to concentrate on “Work that only humans can do” by reducing the time advertiser and advertising agencies spend on “detailed human operations and numerical analysis” that have traditionally been done, and continue to develop services with the mission of fundamentals of marketing to increase sales of products and services.
In addition, Adways Group will respond flexibly to market needs, strive to further expand its services, and realize the development of efficient and practical advertising marketing services around the world.
About UNICORN
A fully automatic marketing platform for mobile apps that is one of the largest in Japan with a monthly purchase traffic of over 1,000 billion imp. UNICORN predicts the RTB (Real Time Bidding) value of individual impressions offered from SSP(Supply Side Platform) in real time and automatically bids at the optimal value for each ad campaign.
About PLATFORM ONE Inc.
PLATFORM ONE Inc. leads innovation in advertising transactions and develops and provides advertising distribution platforms that provide new value to advertisers, advertising companies, and media companies. It operates YieldOne®, one of the largest premium SSPs in Japan, and provides cutting-edge distribution functions that maximize advertising space revenue for media companies. Recently, it has expanded its services to new areas such as “TV,” “Audio,” and “Digital Signage.” In order to lead the accelerating digital transformation in the field of programmatic advertising, PLATFORM ONE will contribute to society by supporting advertising product development and media monetization regardless of device or format.