Bulbit’s fully-automated marketing platform, UNICORN, rebrands and renews logo and website
~For the possibilities of everyone involved in digital marketing~

Tokyo, April 15, 2019- Adways Inc. (Head Office: Tokyo, CEO: Haruhisa Okamura) 100% subsidiary Bulbit Inc. (Head Office: Tokyo, CEO: Sho Yamada) is pleased to announce that UNICORN, its fully-automated marketing platform for mobile apps, has rebranded and established a new vision, “For the possibilities of everyone involved in digital marketing.” As the rebranding is meant to accelerate the realization of its mission, UNICORN also renewed its brand identity/visual identity, including its logo and website.

■ New Brand Concept
“Light the way to the future of digital marketing
For the future, UNICORN will strive to become the new standard in the digital marketing industry”

■ New Website
https://uni-corn.net/

In order to provide the authentic value of advertisements to customers, UNICORN has redefined the operational process of digital marketing, which has been conventionally supported by manual operations, and realized an environment where people are able to focus solely on the process of translating ideas into reality. In addition to access to the largest number of impressions in Japan, UNICORN selects optimal ads from over 5,000 campaigns and determines advertisement value at the unimaginable speed of 0.01 seconds, placing a bid at the end of this process. Furthermore, with its unique ad fraud protection and ad distribution destination selections based on distribution and engagement results, UNICORN supports essential decision-making using the correct markers.

Moreover, UNICORN expands the possibilities of digital ads and realizes entirely new forms of user communication through rich creatives. With essential markers that help eliminate corruption and fraud and a hybrid ad distribution engine developed through machine learning, UNICORN enables efficient and effective ad delivery to users who have truly indicated interest, without risking damage to brand image.

With the mission of enabling advertisers and ad agencies to focus on jobs that can only be done by people to achieve ultimate marketing goals such as higher user acquisition and ROAS* improvement through dramatically reducing the time conventionally spent on precise manual ad operation and numerical analytics, Bulbit will continue to develop UNICORN.

Furthermore, Adways Group will continue to adapt to market needs, enhance services, and develop efficient and practical ad marketing solutions across the globe.

*ROAS (Return On Advertising Spend) is the percentage of revenue on invested advertising spend or advertising cost performance.

About UNICORN https://uni-corn.net/

	A fully-automated marketing platform for mobile apps. UNICORN predicts the RTB (Real Time Bidding) value of individual impressions offered from SSP (Supply Side Platform) in real time and automatically bids at the optimal value for ad campaigns.