Adways signs exclusive partnership agreement with POKKT, the leading mobile ad platform for brand advertisers in India and Southeast Asia, to develop Japan market

Tokyo, March 28, 2019- Adways Inc. (Head Office: Tokyo, CEO: Haruhisa Okamura, hereinafter referred to as Adways) has signed an exclusive partnership agreement with mobile ad platform in India, Southeast Asia and Middle East regions, POKKT Mobile Ads (Head Office: Singapore, CEO: Rohit Sharma, hereinafter referred to as POKKT) to develop the Japan market. This partnership is the first step in service expansion since Adways announced the launch of digital marketing support for brand advertisers last year.

POKKT has built a mobile ad-tech platform for in-app video and rich creative delivery for brand advertisers in India, Southeast Asia and Middle East. The product has been developed with its strong data capabilities and is able to deliver on all key KPIs for brand advertisers such as targeting, viewability, and brand safety.

POKKT is able to serve leading global clients across varied industries because of its capability to reach over 500 million app users in the region. Some of its known clients include Unilever, P&G, Samsung, Amazon, Sony, Nissan, Coca Cola, etc.

With this exclusive partnership, Adways will leverage POKKT’s mobile app specific network to achieve precise targeting and reach more than 50 million app users in Japan. For the clients, this means delivery of highly effective video and rich creative ads while ensuring brand safety is possible.

Adways continuously strives to quickly address market needs by providing efficient and practical advertising and marketing solutions from around the world so that its corporate slogan, “OMG, this is amazing!” can be validated globally.

【About POKKT】 https://www.pokkt.com/

POKKT is a leading mobile advertising platform for brand advertisers with offices in 8 countries (India, Indonesia, Thailand, Philippines, Vietnam, Malaysia, Singapore and Dubai). Collaborating with premier global game apps and publishers, it can reach 90% of the mobile gaming audience in the region.