Aug 3, 2018
Mobile App tracking tool PartyTrack integrates with Apple Search Ads
~Allowing PartyTrack to analyze Search Ads on App Store~
Aug, 3, 2018- Adways Inc. (Head Office: Tokyo, CEO: Haruhisa Okamura) today announced that it has integrated its user acquisition analytics tool, PartyTrack, with the latest Apple Search Ads Attribution API, enabling marketers a seamless way to track and attribute app installs driven by Search Ads on the App Store.
Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App Store in select markets across North America, Asia Pacific and Europe, including the U.S, Japan and UK.
With this integration, marketers on PartyTrack can analyze campaigns on Apple Search Ads in terms of number of installs, ROAS (Return on Advertising Spend), and so on.
Adways will continue to support advertisers and developers by providing strategic and high-quality services that cater to the ever-changing markets of the Internet and smartphone advertisement.
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“PartyTrack” is a user acquisition analytics tool for mobile apps. Utilizing a single SDK and reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all their UA campaigns and their impact on user acquisition, retention, in-app engagement, ROAS and life-time-value (LTV). PartyTrack enables ad analysis on Twitter, Google ad platforms, and any other ad platforms. |
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