Bulbit’s full automated marketing platform, UNICORN, partners up with Blackswan, Brand Safety Solution, by Momentum

Tokyo, July, 27, 2018- Adways Inc. (Head Office: Tokyo, CEO: Haruhisa Okamura) , Bulbit Inc. (Head Office: Tokyo, CEO: Sho Yamada) is pleased to announce that UNICORN, its full automated marketing platform for mobile apps, will partner up with Blackswan, Brand Safety Solution provided by Momentum Inc.(Head Office: Tokyo, CEO: Hiroshi Takatoh).

UNICORN has placed the fight against Ad fraud as one of its core missions to provide authentic and valuable ad marketing. Through this partnership with Blackswan by Momentum, UNICORN’s is now able to offer secure brand protection to Advertisers, on top of UNICORN’s existing strong fraud protection.

Blackswan utilizes its machine learning algorithm to analyze the web pages that the advertisements will be placed and if the pages include contents that could damage the brand of the advertisers, Blackswan will automatically exclude these websites from the campaign.

Bulbit is committed to redefine ad marketing through products like UNICORN where utilization of machine learning greatly optimizes and reduces the time spent on ad operations and analytics, therefore advertisers and ad agencies can focus on jobs that can only be done by people to achieve ultimate campaign goals such as higher user acquisition and positive ROAS, Return On Advertising Spend.

Adways with Bulbit will continue to provide high quality app marketing services to support mobile app developers worldwide. As the corporate slogan suggests, Adways will continue to produce services that will make its partners feel　“OMG, This is Amazing.”

About Momentum Inc http://www.m0mentum.co.jp/

Momentum Inc. is the first ad verification company in Japan that got certified by Trustworthy Accountability Group (TAG) , a certifying group of the highest global standards in ad fraud countermeasure and Brand safety. Momentum Inc. develops and provides highly accurate ad verification at ad fraud countermeasure, brand safety and measurement of ad viewability.

About BlackSwan http://www.m0mentum.co.jp/service/index.html

BlackSwan is a solution of brand safety for protecting brand of advertisers. BlackSwan analyzes contents of websites and blog articles in real time, utilizing algorithm with machine learning, identifies negative contents and screens them automatically.

【About UNICORN】 https://uni-corn.net/

	One of the largest mobile marketing platforms in Japan with monthly bid request volume of 280billion impressions . UNICORN predicts the RTB (Real Time Bidding) value of individual impression offered from SSP (Supply Side Platform) in real time and automatically bids at the optimal value for ad campaigns.