HISTORY

COMPANY SERVICE
2000
8 Founds Adways Agency
2001

FOUNDED

2

Establishes Adways Inc.
4 Launches Adways Network, an internet ad service
8 Launches Adways Network for mobile
2002
6 Opens Tokyo office in Taito-ku, Tokyo
2003
6 Launches Smart Click, an affiliate ad service
8

Launches JANet, a PC web affiliate service
12

Opens R&D CENTER:ADWAYS SHANGHAI in China
2004
2

Launches Smart-C, a mobile web affiliate service
9 Moves headquarters to Taito-ku, Tokyo
2005
3

Launches CHANet, a PC web affiliate service in China
2006
5 Moves headquarters to Oak Tower in Shinjuku-ku, Tokyo
6 Adways listed on the Tokyo Stock Exchange Mothers Market
2007
2

Opens ADWAYS CHINA CO., LTD. in China
5 Opens Osaka Office in Japan
6 Makes a capital alliance with Itochu Corporation
2008
8 Acquires TOY-BE Entertainment Inc. as a subsidiary and changes its company name to Adways Entertainment Co., Ltd.
2009
11 Opens Nagoya office in Japan
2010
9 Opens Fukuoka office in Japan
11 Opens ADWAYS INFO-TECH (SHANGHAI) CO., LTD in Shanghai, China

Launches AppDriver, a CPI based mobile ad platform
2011
1 Starts smart phone app development business
2

Opens Adways Ventures in Japan
6

Opens ADWAYS TECHNOLOGY JSC. (VIETNAM) in Vietnam
7

Acquires L’AVION Social Co., Ltd. in Japan as a subsidiary

Opens ADWAYS PHILIPPINES INC. in Philippines

Opens ADWAYS TECHNOLOGY LTD. in Hong Kong

Opens ADWAYS ASIA HOLDINGS LTD. in Hong Kong
9

Opens PT. ADWAYS INDONESIA in Indonesia
11 Becomes an equity-method affiliate of Itochu Corporation
12

Opens ADWAYS INNOVATIONS SINGAPORE PTE. LTD. in Singapore
2012
4

Opens JS ADWAYS MEDIA INC. in Taiwan

Opens ADWAYS LABS (THAILAND) CO., LTD. in Thailand

Opens ADWAYS INTERACTIVE, INC. in San Francisco, USA
5

Acquires Samurai Link Co., Ltd. (Now, Samurai Adways Inc.) in Japan as a subsidiary

Transfer Shares of Adways Entertainment Co., Ltd. as exclude from subsidiary
7

Opens Adways Labot Inc. in Japan
10

Opens ADWAYS KOREA, INC. in South Korea
2013
1

Launches Yoyaku Top10, an app pre-registration platform
4

Launches PartyTrack, an user acquisition analytics for mobile apps
7

Opens Bulbit Inc.(Now, UNICORN INC.) in Japan
10 Launches AppDriver in Southeast Asia
12

Acquires Copan Inc. in Japan as a subsidiary
2014
1

Opens Okuri Bunt Inc. in Japan
5 Moves headquarters to Grand Tower in Shinjuku-ku, Tokyo
9

Launches Nint for ECommerce, an EC data service
for EC stores
12

Opens Adways Baby Inc. in Japan
2015
3

Acquires Tropics Media Inc. (Now, Leyifan Inc.) in Japan as a subsidiary
6

Opens ADWAYS VIETNAM CO., LTD. in Vietnam

Launches Blue Bee Series, ad network services and ad network operation tools for China and Southeast Asia
8

Launches "STROBELIGHTS", a total management system compatible with major performance advertising platforms.

Launches Nint for China, a China cross-border EC data service
10

Launches Nint for Research, an EC trend data service
2016
1

Launches Lindle, an analytic tool with automatic deeplink generator
3

Opens Sendai office in Japan
5

Opens ADWAYS INNOVATIONS INDIA PRIVATE LIMITED. in India
8

Acquires Mist Technologies Inc. in Japan as a subsidiary
10

Launches EC data Lab, a specialized media using EC big data
2017
4

Transfer software development business of ADWAYS TECHNOLOGY JSC. (VIETNAM) to LINE Vietnam Co., Ltd
5

Launches UNICORN, a full automated marketing platform for mobile apps

Launches Dobel, a video creative tool which supports companies to generate a large amount of creatives
6

Launches MASSIVE, a banner creative tool which generates mass banner creatives automatically

Launches INFINITY EXPANSION, an advertisement distribution system with automatic target setting expansion
10

Opens ADWAYS FRONTIER Inc. in Japan

Launches Nint for Seller, a data analytics tool for sellers on Amazon.co.jp
2018
1

Established Brasta Inc. (Now, ADWAYS EN Inc.) in Japan
2

Launches Brasta, collaboration product matching service
12

Opens Mukuri Inc. in Japan
2019
1

Launches YACLE, the supporting service which provides the appropriate advertisement expressions that comply with the Pharmaceuticals and Medical Devices Act

Launches STROBELIGHTS X, a comprehensive tool for performance-based advertisement data
3

Launches STROBELIGHTS 4G VIDEO ANALYZER, a proprietary system which analyzes video ad of Google Ads app campaigns viewership from multiple angles

Signs exclusive partnership agreement with POKKT, the leading mobile ad platform for brand advertisers in India and Southeast Asia, to develop Japan market
4

Transfer Shares of ADWAYS INNOVATIONS INDIA PVT. LTD. as exclude from subsidiary
5

Opens preheat Inc. in Japan

Launches GANet, an affiliate network for cross-border ecommerce operators in China and Taiwan
10

Launches STROBELIGHTS Best Practice Checker, a delivery setting optimization function which keeps Google Ads app campaigns in optimal settings
12

Makes a capital alliance with Hakuhodo DY Media Partners
2020
4

UNICORN INC., new name of Bulbit Inc.
6

Launches "UNICORN Interactive AD", an advanced advertising methods.
12 Shares listed on the First Section of the Tokyo Stock Exchange.
2021
3

Opens Orange Star Co., Ltd., a joint venture with ITOCHU TEXTILE (CHINA) CO., LTD.

Transfer Shares of Leyifan Inc, and excluded from subsidiaries.
7 Changes in Representative Director:

Sho Yamada appointed a new CEO, Okamura Haruhisa appointed from CEO to Director and Chairman.
9

UNICORN has become the Japan's first certificated Apple Search Ads Partner.
10

Established newborns (Now, Old Rookie Cafe, Inc.) Inc. in Japan.
11

Entered a Capital Alliance with Hakuhodo DY Holdings Inc.

JS ADWAYS MEDIA INC. acquires Match Advertising Inc.
2022
2

Established Old Rookie sauna in Japan
3

Becomes equity-method affiliates of Hakuhodo DY Holdings Inc.
4 Shifting from the First Section to the Prime Market of the Tokyo Stock Exchange.
5

Launched UNICORN, a fully automated marketing platform, in Taiwan
7

Launched the AMP (Amplify Marketing Program) series, solutions for digital ad maximization

Launched AMP MediaAnalyzer series, solutions for analysing media algorithms and visoning causal relationships

8

Launched MediaAnalyzer 4G, specialized for optimization of Google ads
10

Launched MediaAnalyzer 4M, specialized for optimization of Facebook and Instagram ads
12

Launched MediaAnalyzer 4TT, specialized for optimization of TikTok ads
2023
1

Established ADWAYS DEEE Inc. as a consolidated subsidiary through a company split (simplified incorporation-type company split)
2

Launched MediaAnalyzer 4T, specialized for optimization of Twitter ads
3

Established "Purpose & Value" for further growth and value provision
5

Announced "Medium-term management plan FY 2023-2025"
6

Relocated the head office to First Tower in Shinjuku-ku, Tokyo

Established Old Rookie cafe in Japan
12

Established of Sustainability Committee

Formulated the "Human Rights Policy"
2024
2

Launched an advertising distribution platform for retail media and integrated digital signage in collaborating with Parsempo
4

Established ADWAYS EN Inc. in Japan

Revised Medium-Team Management Plan 2023 (FY2023-FY2025) and formulated the Medium-Term Management Plan Revision (FY2023-FY2027)
5

Established MetricWorks Japan Inc., a joint venture with UNICORN Inc. and MetricWorks Inc.

Launched "MARKETING DOC", a vital sign measurement service for check marketing effectiveness
7

Established UNICORN THA Co., Ltd. in Thailand as a subsidiary of UNICORN Inc.

Launched "Creative Analyzer", an analysis tool specialized in ad creatives
10

Launched "Family ADs pDOOH”, a programmatic DOOH ad, in partnership with Taiwan FamilyMart
12

Formulated the "Sustainability Policy"
2025
3

Established VECT INNOVATION Inc.