Aug 6, 2015 - Adways Inc. (Head Office: Shinjuku-Tokyo, CEO: Haruhisa Okamura) is proud to announce the launch of STROBELIGHTS 4T, a new ad operation platform using Twitter’s Ads API and become a Twitter Official partner. *1

■STROBELIGHTS 4T
URL：http://s4t.jp/

STROBELIGHTS 4T developed by Bulbit Inc. (Head Office: Shinjuku-Tokyo, CEO: Sho Yamada),also a developer of Adways 3rd party tracking tool PartyTrack, is an ad operation platform that maximizes effectiveness and automation of ad operation. STROBELIGHT 4T enables app developers to set bulk targeting and optimize a massive amount of creatives, much more than possible by human management, by using batch processing and automation rule features.

Adways will continue to contribute to an expansion of the market by supporting the business of app developers and providing innovative mobile app marketing services worldwide.

*1 Twitter Official Partner

Twitter Official Partner is a new initiative combining industry-leading product and service partners that help businesses achieve better results on Twitter and beyond. Partners with high-quality products or expert-level services and proven success on Twitter are recognized as Twitter Official Partner.

PartyTrack is a user acquisition analytics tool for mobile games that helps developers discover where their most valuable players are coming from. Utilizing a single SDK and reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all of their UA campaigns and their impact on user acquisition, retention, in-app engagement, ROI and life-time-value (LTV).PartyTrack is also integrated with Twitter’s mobile app ad “Mobile App Promotion”.