Jul 15, 2015 - Adways Inc (Head office Shinjuku- Tokyo, CEO: Haruhisa Okamura) today announced its mobile tracking tool “PartyTrack” is now integrated with AppLovin (Head office: Palo Alto-CA, CEO: Adam Foroughi), a mobile marketing platform.

AppLovin's marketing platform provides marketing automation and analytics for brands who want to reach their consumers on mobile. The platform enables brands to use real-time data signals to make effective marketing decisions across one billion mobile consumers worldwide.

Used by a number of domestic and international game and non-game app developers, AppLovin is more than just an ad network, also one of the market’s largest DSPs. Moreover, AppLovin supports Google’s AdMob and Twitter’s MoPub.

Based on this integration, app developers using PartyTrack will be able to acquire high engagement users in a profitable way.

Adways will continue to contribute to an expansion of the market by supporting the business of app developers and providing strategic and high-quality internet and smartphone ad service worldwide.

※1　DSP（Demand Side Platform）
DSP allows advertisers to buy across multiple ad exchanges in real time (RTB) through a single user-interface.
※2　Engagement
Engagement is an emotional attachment to a product or service.

	“PartyTrack” is a user acquisition analytics tool for mobile games. Utilizing a single SDK and reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all of their UA campaigns and their impact on user acquisition, retention, in-app engagement, ROI and life-time-value (LTV).

About AppLovin https://www.applovin.com/
Established in 2012. AppLovin’s marketing platform provides marketing automation and analytics for app developers. The platform enables app developers to use real-time data signals to make effective marketing decisions across 1 billion mobile consumers worldwide. AppLovin rated #1 adnetwork in iOS 7days/30days retention by AppsFlyer’s Gaming Performance Index.