June 30, 2015
June 30, 2015 - Established in 2004, Chinese subsidiary of Adways Inc. (Head office: Shinjuku-Tokyo, CEO: Haruhisa Okamura), ADWAYS CHINA CO., Ltd (Head Office: Shanghai, CEO: Yoichi Shimizu) announced a launch of China’s first-ever DSP trading desk tool Blue Bee Box.
DSP trading desk tool is a programmatic ad operation tool specialized for display ads that supports the use of various DSPs and enables advertisers to plan, serve and analyze the ads effectively.
The time has come to put a focus on users rather than media when serving ads in recent years. Advertisers now see the importance of detailed adjustments after posting ads and to make continued efforts to effectively operate the ads.
Upon facing this industry’s demand, Adways China developed a DSP trading desk equipping various tracking methods of marketing effectiveness and that maximizes ad ROI.
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Having integrated with various Chinese SSPs, Blue Bee Box can reach more than 95% of display ad networks with up to 150 billion monthly impressions.
Moreover, advertisers will be allowed to use Blue Bee Box free of charge for opening campaign*. *It might terminate without a notice.
Adways China will continue to provide effective digital marketing plans and enhance support as a business partner of Japanese and foreign companies entering Chinese market.
Inquiry about Blue Bee Box | |||||||||
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Adways China
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※ SSP(Supply Side Platform, Sell Side Platform)
A technology platform that helps publishers control how they sell each impression inventory and , maximize their advertising revenues from digital media.
PR Representative | : | Mai Miyazaki |
TEL | : | +81 3 5331 6303 |
: | press@adways.net |