Adways Inc.

Press releases

June 30, 2015

Adways China developed China’s first-ever DSP trading desk tool Blue Bee Box ~Enables scroll-conversion tracking and maximizes ad effectiveness~

June 30, 2015 - Established in 2004, Chinese subsidiary of Adways Inc. (Head office: Shinjuku-Tokyo, CEO: Haruhisa Okamura), ADWAYS CHINA CO., Ltd (Head Office: Shanghai, CEO: Yoichi Shimizu) announced a launch of China’s first-ever DSP trading desk tool Blue Bee Box.

DSP trading desk tool is a programmatic ad operation tool specialized for display ads that supports the use of various DSPs and enables advertisers to plan, serve and analyze the ads effectively.

The time has come to put a focus on users rather than media when serving ads in recent years. Advertisers now see the importance of detailed adjustments after posting ads and to make continued efforts to effectively operate the ads.

Upon facing this industry’s demand, Adways China developed a DSP trading desk equipping various tracking methods of marketing effectiveness and that maximizes ad ROI.

BlueBeeBox


■Features of DSP trading desk tool Blue Bee Box
1. View-through-conversion tracking
Shows indirect branding effectiveness related to the value of ads that are not clicked on.
2. Scroll-conversion tracking
Analyzes users based on how far users scroll down the website page.
3. Easy-to-see dashboard
Provides a dashboard that advertises can check each of ad status.
4. 1 tracking tag manages various tracking tags
Manages various tags with only 1 tracking tag to reduce advertisers’ system resource.

Having integrated with various Chinese SSPs, Blue Bee Box can reach more than 95% of display ad networks with up to 150 billion monthly impressions.
Moreover, advertisers will be allowed to use Blue Bee Box free of charge for opening campaign*. *It might terminate without a notice.

Adways China will continue to provide effective digital marketing plans and enhance support as a business partner of Japanese and foreign companies entering Chinese market.

Inquiry about Blue Bee Box
Adways China
Contact name Yuma Noma
Phone Number +86-21-6471-8181 (ext. 578)
Email Address noma.yuma@adways.cn

※ SSP(Supply Side Platform, Sell Side Platform)
A technology platform that helps publishers control how they sell each impression inventory and , maximize their advertising revenues from digital media.


About ADWAYS CHINA Co., Ltd.   http://cn.adways.net/


Established in 2004. 100%-owned Chinese subsidiary of Adways Inc. Providing internet and mobile advertising service. ADWAYS CHINA Co., Ltd. Provides China’s largest affiliate service “CHANet”, social marketing service “WOM VISION”, search ad service “Keynet” and smartphone incentivized CPI adnetwork “AppDriver China”. It operates mainly in Shanghai, Beijing, Guangzhou, HongKong and Taiwan.

About Adways Inc.   http://www.adways.net/en/


Adways is a digital advertising network and a game publisher headquartered in Tokyo, Japan. It runs one of the largest smartphone app distribution network in Asia. Now, with over 1,000 employees around the world, Adways operates in another 10 countries mainly with app marketing agency service, mobile ad network “AppDriver” and app tracking tool “PartyTrack”.

ADWAYS INC.

PR Representative Mai Miyazaki
TEL +81 3 5331 6303
E-Mail press@adways.net
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