June 17, 2015 - Adways Inc. (Head office Shinjuku- Tokyo, CEO: Haruhisa Okamura) announced a strategic partnership with InMobi, the world’s largest mobile advertising platform and became a certified InMobi’s Mobile Tracking & Attribution Partner (MTAP).

Launched in December 2014, Mobile Tracking & Attribution Partner (MTAP) is a technical partnership between InMobi and a selected independent mobile attribution platform that is aimed to provide mobile advertisers the best-in-class solutions for independent, secure and accurate attribution. Adways’ 3rd party tracking tool “PartyTrack” has been recognized for its expertise in accurate measurement and certified as the Japan’s first ever MTAP. Based on this partnership, mobile advertisers using PartyTrack will be able to utilize InMobi’s ad optimization and retargeting functions based on life-time-value (LTV).

Adways will continue to contribute to an expansion of the market by supporting the business of app developers and providing strategic and high-quality internet and smartphone ad service worldwide.

	“PartyTrack” is a user acquisition analytics tool for mobile games. Utilizing a single SDK and reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all of their UA campaigns and their impact on user acquisition, retention, in-app engagement, ROI and life-time-value (LTV).

About InMobi http://www.inmobi.com/
InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behaviour, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies, InMobi is the world's largest independent mobile ad network, engaging 1 billion active uniques across 200 countries.