Adways Inc.

Press releases

January 22, 2015

Adways launched app pre-registration service “Geeeks Play” in Southeast Asia market
~App pre-registration service is now available in SEA starting from Thailand~

January 22, 2015 - Adways Inc. (Head Office: Shinjuku- Tokyo, CEO: Haruhisa Okamura) announced its launch of app pre-registration service “Geeeks Play” in Southeast Asia starting from Thailand. The service is currently available in six countries including Japan, Korea, China, Taiwan, USA and Thailand.

App developers will be allowed to test the platform free of charge until February 27th.
*Please note that this campaign may change or terminate without notice.
 2,000 registrations per app or up to 2,000 gift cords will be provided for free.

Geeeks Play (as known as Yoyaku Top 10 in Japan) was first launched in January 2013 in Japan as the world’s first ever app pre-registration service for mobile apps. Since then it has expanded into Asia’s major markets such as Korea, China and Taiwan to help app developers to promote their titles before launch. Now it grew as a proven service used by 500,000 registered users (As of Nov 2014).

■Average amount of time spent on smartphone per day (comparison of four SEA countries)

With improvement and expansion of smartphone functions including chat, SNS and game app, average amount of time that consumers spend using smartphone has increased. According to the data above, consumers spend more than 3 hours a day on smartphone. (Reference: Nielsen Informate Mobile Insights, June 2013)

Adways will continue to support overseas developers aiming to enter SEA market and also contribute to an expansion of the market by providing strategic and high-quality marketing platform globally.

Geeeks Play Features
・ Enables a user to pre-register before app launch
Geeeks Play offers pre-registrations of a new app. It will send push notification* and email when developers’ app goes live.

・ Enables a developer to promote their new app before launch
It is a great solution reaching out to game enthusiasts before app launch. More than 50% of them will turn to users once an app is launched.

・ Enables a developer to promote their app after launch
Even after app launch, developer will be able to provide users gift codes which could be redeemed for special items. Users may use these items in app already launched. It expects not only new user acquisition but also activation of sleep users.

*Push notification
Push notification enables an app to notify a user of new messages or events in real time even when the user is not actively using that app.

<<Android App Version Details>>
App Name Geeeks Play
Category Entertaiment
Store GooglePlay(https://play.google.com/store/
URL https://play.google.com/store/apps/details?id=asia.geeeksplay
Service Website https://lp.geeeksplay.asia/developer/
App Pricing Free
OS AndroidOS 2.3 or later (Recommend AndroidOS 4.0 or later)


About Adways Inc.   http://www.adways.net/en/


Adways is a digital advertising network and a game publisher head quartered in Tokyo, Japan. It runs one of the largest smart phone app distribution network in Asia. Now, with over 1,000 employees over the world, Adways currently operates in 11 different countries mainly with app marketing agency service, mobile ad network and app tracking tool.

ADWAYS INC.

PR Representative Mai Miyazaki
TEL +81 3 5331 6303
E-Mail press@adways.net
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