December 16, 2014 - Adways Inc. (Head Office: Shinjuku-Tokyo, CEO: Haruhisa Okamura) announced a business partnership with VMFive Inc. (Head Office: Taiwan, CEO：Sam Ding).
Based on this business partnership, Adways integrated its app pre-registration service “Yoyaku Top10” with VMFive’s playable ad “AdPlay” and released beta test for the world’s first app pre-registration service with play-before-launch service “Teaser Play”. Playable ad is a demo game in an advertisement that enables users to try game apps before install.

The business partnership with VMFive enables app developers utilizing Adways’ Yoyaku Top10 to use “Teaser Play” as one of the Yoyaku Top10’s services. This new service attracts interests of the users and also leads to an increase in the number of reservations and conversion rate from reservation to install. In addition, Adways completed a system integration of “AdPlay” with its mobile app tracking tool “PartyTrack”. This enables Adways to provide support for effective ad operation after app launch. Started with Yoyaku Top10 in Japan, the new service is expected to expand into Korea, China, Taiwan and the US where the app pre-registration service is currently available.

Adways will continue to contribute to an expansion of the market by supporting the business of app developers.

■About Yoyaku Top 10
	Yoyaku Top10 is a pre-registration service for smartphone apps which enables app developers to promote their new titles before launch. It is a great solution reaching out to game enthusiasts. The service is available in Japan, Korea, China and Taiwan. ※Price varies among the countries. Please contact us for details. Contact：https://yoyaku-top10.jp/inquiry

□■□About VMFive Inc. http://vmfive.com/
VMFive is a cloud platform company with its headquarter in Taipei, Taiwan. AdPlay being the first product of VMFive is a playable advertising solution which enables users to trial a mobile app or a mobile game without download. VMFive currently operates in Taiwan, Hong Kong and Beijing.