November 27, 2014 - Established in 2004, Chinese subsidiary of Adways Inc. (Head Office: Shinjuku-Tokyo, CEO: Haruhisa Okamura), ADWAYS CHINA Co., Ltd. (Head Office: Shanghai, CEO: Yoichi Shimizu) announced it made a business partnership with beBit, Inc.(Head Office: Tokyo, CEO: Naoki Endo). Adways China supports business expansion of beBit’s online ad attribution analytics tool “webantenna” and its sales in China.

Adways China has provided digital marketing supports for global companies entering Chinese market for many years. Among various digital marketing activities, Adways China feels that the importance of publicity/PR activities and also planning of cost-effective marketing strategy has been recognized more by advertisers from day to day.

In recent years, the number of ad campaigns in various ad channels has been significantly increased in China like what has been seen in Japan. However, due to a lack of ad analytics tool that manages contact history of each user with multiple ad channels, advertisers were not able to accurately analyze direct effects of their ads such as branding. Based on the business support of beBit’s attribution analytics tool, Adways China is able to solve the issues that advertisers are (will be) facing and support an appropriate allocation of their ad budget.

Attribution analysis is an analysis method that looks into how each media channel contributed to a conversion. For example, if a conversion is made after a user clicks on listing ad, attribution analysis evaluates the effects of media channels or ads that the user had seen before the conversion.

Adways China expects to support high-quality web marketing by integrating its own customer base and wide know-how in web marketing with beBit’s online ad attribution analytics tool. Adways China will enhance support as a business partner of Japanese and foreign companies entering Chinese market.

About webantenna http://www.bebit.co.jp/webantenna/
Online ad attribution analytics tool which evaluates effects of display ad, listing ad, affiliate ad, e-mail newsletter, Organic Search (SEO), SNS and more. webantenna has been used by over 500 major and internet companies.

■About beBit, Inc. http://www.bebit.co.jp/english/
Established in 2000. beBit, Inc. operates mainly in Tokyo, Shanghai and Taiwan and provides digital marketing support with user-centered approach. Utilizing its own digital marketing and website design methods, beBit analyzes behaviors and mentality of users from scientific point of view and provides consulting service and develops software to support company’s digital marketing.