August 6, 2014- Adways Inc. (Head Office: Shinjuku-Tokyo, CEO: Haruhisa Okamura) announced today its strategic partnership with Infobip (Head Office: London-England, CEO: Silvio Kutic) a global mobile payment provider headquartered in London.

Infobip is a leading global mobile messaging and mobile payments provider, enabling hassle-free mobile payments on more than 160 mobile operators in over 190 countries. Through its mobile payment service, Infobip is supporting the monetization efforts of numerous app developers worldwide.

The Infobip-powered payment process is very simple that requires only three steps. Then mobile users will be able to purchase a product or a service and have the purchase charged to their mobile bill or deducted from their prepaid balance.

Through this partnership with Infobip, Adways will be able to provide developers not only AppDriver, a CPI based mobile advertising platform and PartyTrack, a global app tracking tool, but also a great mobile payment solution with a simple SDK provided by Infobip.

Adways will continue to support expansion of app developers’ business by providing effective marketing platforms worldwide.

*About AppDriver http://appdriver.jp/
AppDriver is a leading CPI based mobile advertising platform. It provides powerful user acquisition and monetization tool for app developers. AppDriver is available in Japan, China, Taiwan and Korea and SEA.

*About PartyTrack https://partytrack.it/
PartyTrack is a user acquisition analytics tool for mobile games that helps developers discover where their most valuable players are coming from. Utilizing a single SDK and reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all of their UA campaigns and their impact on user acquisition, retention, in-app engagement, ROI and life-time-value (LTV).

*About Infobip http://www.infobip.com
Infobip is a global provider of mobile messaging and payments, serving 120.000+ business clients through 29 offices on 6 continents. Infobip’s unique mix of messaging, push notifications, USSD and carrier billing technologies lets app developers reach mobile users in over 190 countries worldwide. Infobip serves and partners with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more.