August 5, 2014- Adways Inc. (Head Office: Shinjuku-Tokyo, CEO: Haruhisa Okamura) announced its global app tracking tool “PartyTrack” is now integrated with “Mobile App Promotion (MAP)”, a mobile app install ad provided by Twitter, Inc. (Head Office: San Francisco- CA, CEO: Dick Costolo).

MAP is a product that enables app developers to reach suitable users and encourage them to install app by utilizing Twitter’s targeting functions such as interest, keyword and tailored audiences※1. Furthermore it can also target specific users after categorizing by sex, region, language and device platform.

Through this integration of “PartyTrack” and “MAP”, Adways is able to provide the developers not only overall data such as conversion, retention and IAP but also more detailed analysis including how engagement※2 and impression within Twitter lead to a conversion of mobile app.

Adways will continue to contribute to an expansion of the market by supporting the business of app developers and providing innovative mobile app marketing services worldwide.

※1 Tailored Audiences
Tailored audiences is a function that can sort out a specific user as a target after matching company’s client data with Twitter’s data base.

※2 Engagement
Engagement is an emotional attachment to a product or service that can be calculated from numbers of follower, retweet and comment etc.

*About PartyTrack https://partytrack.it/
PartyTrack is a user acquisition analytics tool for mobile games that helps developers discover where their most valuable players are coming from. Utilizing a single SDK and reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all of their UA campaigns and their impact on user acquisition, retention, in-app engagement, ROI and life-time-value (LTV).

*About Twitter, Inc. https://about.twitter.com/
Established in 2006. Twitter is an online social networking service that enables users to share their ideas and information in short 140-character text messages called “tweets”. Twitter’s MAU reaches 255 million and more than 500 million messages are tweeted in one day. The service is now available in more than 35 different languages.