Adways Inc.

Press releases

July 24, 2014

Adways’ 3rd party tracking tool “PartyTrack” and app pre-registration service “Yoyaku Top 10” will be available in China

July 24, 2014- Established in 2004, Chinese subsidiary of Adways Inc. (Head Office: Shinjuku-Tokyo, CEO: Haruhisa Okamura), ADWAYS CHINA Co., Ltd. (Head office: Shanghai, CEO: Yoichi Shimizu) announced the official launch of “PartyTrack”, global app tracking tool and “Yoyaku Top 10 (手游抢先看)”, app pre-registration service is scheduled on July 31st, 2014.

Number of mobile internet users in China has reached about 700 millions and the mobile app market is also growing as shown in the graph below. Furthermore its mobile game market in 2014 surpassed 3 billion USD which is expected to overtake the US’s mobile game market of 3.2 billion USD in a short time.
(Reference :http://www.superdataresearch.com/blog/mobile-games-brief/)

Mobile App Market in China (100 million RMB)
Mobile App Market in China (100 million RMB)

(February 2014 JETRO)

For the launch in Chinese market, PartyTrack has been integrated with local ad networks including one of the China’s largest mobile ad networks “Domob” and “YouMi Mobile” in order for Adways to provide app developers total support of user acquisition, monetization and activation for both local and global market.

Adways will continue to focus on mobile ad business for global expansion and develop innovative mobile app marketing platform for app developers around the world.


PartyTrack https://partytrack.it/
partytrack

PartyTrack is a user acquisition analytics tool for mobile games that helps developers discover where their most valuable players are coming from. Utilizing a single SDK and reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all of their UA campaigns and their impact on user acquisition, retention, in-app engagement, ROI and life-time-value (LTV).



PartyTrack dashboard – Chinese version –

PartyTrack



Yoyaku Top 10 (手游抢先看)

□Enables a user to pre-register before app launch
Yoyaku Top 10 (手游抢先看) offers pre-registration of a new app. It will send push notification※ and email when developers’ app goes live.

□Enables a developer to promote their new app before launch
It is a great solution reaching out to game enthusiasts before app launch. Great number of these enthusiasts will turn to users once an app is launched.

□Enables a developer to provide information about events and app update
A developer will be able to register information on account management screens about special events and update of their app and release them online.

□Gatcha Function
A user using Yoyaku Top 10 will be able to play Gatcha before app launch and receive a special item in advance.

※Push notification enables an app to notify a user of new messages or events in real time even when the user is not actively using that app.

Yoyaku Top 10

<<Android App Version Details>>
App Name 手游抢先看
Category Entertainment, Information
Store Wandoujia, 91zhushou
URL http://www.wandoujia.com/apps/net.adways.yuyuetopten(Wandoujia)
http://apk.91.com/Soft/Detail.aspx?Platform=Android&f_id=40749046(91zhushou)
Support email ytop10_support@adways.cn
App Pricing Free
OS AndroidOS 2.3 or later (Recommend Android 4.0)

<<Website Version Details>>
Service Name 手游抢先看
URL http://www.ytop10.com.cn/
* Access this link via smartphone to use the service
App Pricing Free
OS iOS device・Android device, Web

<<手游抢先看Weibo / WeChat Official Account>>
Sina Weibo http://weibo.com/ytop10
WeChat 手游抢先看

■About Domob http://www.domob.cn/
Established in 2010. Domob is one of the China’s largest smartphone ad networks with 69,000 app medias and 4.9 million users.

■About YouMi http://www.youmi.net
Established in 2010. YouMi’s “YouMi Mobile” is one of the China’s largest mobile ad network with 1 billion impression per month.

About Adways Inc.  http://www.adways.net/en/


Adways is a digital advertising network and a game publisher head quartered in Tokyo, Japan. It runs one of the largest smart phone app distribution network in Asia. Now, with over 1,000 employees over the world, headqarterd in Tokyo, Adways currently operates in another 10 countries mainly with app marketing agency service, mobile ad network “AppDriver” and app tracking tool “PartyTrack”

ADWAYS INC.

Global PR Mai Miyazaki
TEL +81 3 5331 6303
E-Mail press@adways.net
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