June 11, 2014 -Adways Inc. (Head Office: Shinjuku-Tokyo, CEO: Haruhisa Okamura) announced today the integration of its global app tracking tool, “PartyTrack” and smartphone game specialized DSP (Demand Side Platform)*1 “GameLogic” provided by CyberAgent, Inc. (Head Office: Shibuya-Tokyo, President: Susumu Fujita)

“GameLogic” is a demand side platform provided by CyberAgent’s AdTech Studio. The DSP is specialized for smartphone game developers and it provides automatic analysis and automatic learning by utilizing its optimal delivery logic.

Through this integration, app developers using “PartyTrack” will be able to maximize their marketing effectiveness with the smartphone RTB (Real Time Bidding) *2 by utilizing GameLogic’s ad delivery algorithm that closely examines ad delivery space and user based on targeted CPI.

Adways will continue to contribute to an expansion of the market by supporting the business of app developers and providing innovative mobile app marketing services worldwide.

※1　DSP (Demand Side Platform)
DSP is an ad management platform that helps advertisers to buy across multiple ad exchanges through a single user-interface. It provides real time buying and ad delivery based on information analysis of user and publication space every time an impression occurs.

※2　RTB(Real Time Bidding)
RTB allows advertisers to decide in real-time the value of an impression and whether or not to bid. Not like existing delivery method of adnetwork, advertises are able to deliver their ad not per space but user.

About AdTech Studio http://www.cyberAgent.co.jp/recruit/special/career_adtech/
A cross-sectional organization consisting of engineers who develop services in the field of ad technology for CyberAgent Group. AdTech Studio is developing various kinds of ad technology　related products, such as “Dynalist” dynamic retargeting ad, “RightSegment” private DMP, “GameAudience” which is also private DMP specialized on smartphone native game, and “GameLogic” which is DSP for smartphone game provider and its existing product “AMoAd” “CA Reward”, “CAMP”.

About PartyTrack https://partytrack.it/
PartyTrack is a user acquisition analytics tool for mobile games that helps developers discover where their most valuable players are coming from. Utilizing a single SDK and reporting dashboard, PartyTrack enables developers and advertisers to accurately track, attribute, measure and compare all of their UA campaigns and their impact on user acquisition, retention, in-app engagement, ROI and life-time-value (LTV).

About CyberAgent, Inc.　http://www.cyberAgent.co.jp/en/
Established in 1998 with its focus placed on the internet industry. CyberAgent provides internet service that connects the company and internet users such as Ameba business, internet advertising business, smartphone game business and investment development business.