Press releases
April 4, 2014
ADWAYS CHINA Develops and Operates an Ad Platform for China Unicom’s App Store “Wo Store”
April 4, 2014 -Established in 2004, Chinese subsidiary of Adways Inc. (Head Office: Shinjuku-Tokyo, CEO: Haruhisa Okamura), ADWAYS CHINA Co., Ltd. (Head office: Shanghai, CEO: Yoichi Shimizu) completed the development of an ad platform for “Wo Store” app store provided by China Unicom (Head Office: Beijing, CEO: Chang Xiaobing), one of the top three mobile carriers in China. ADWAYS CHINA will operate the ad platform and become its sales agency.
“Wo Store” is a Chinese smartphone app store launched in October 2013 with more than 400,000 apps registered. The number of its total users as of January 2014 surpassed 100 million with 3 million DAU (daily active users).
ADWAYS CHINA provides a total support in development, operation and sales of the Wo Store’s ad platform based on its technological development capacity and sales accounts throughout Asia.
<ADWAYS CHINA’s Operation Tasks for Wo Store’s Ad Platform>
- Promotion of the ad platform
- Ad publishing and system maintenance
- Publisher sales and relationship management
- Payment management
- Design of user experience
Number of mobile internet users in China has reached about 700 millions and the mobile app market is also growing as shown in the graph below.
(February 2014 JETRO)
ADWAYS CHINA will continue to strengthen its relationship with China Unicom and look for a further partnership to play a role expanding China’s smartphone market. Also this will enhance the support for overseas developers aiming to enter the market.
About China Unicom http://eng.chinaunicom.com/
Established in 1994 by China government. China Unicom provides data communication service for fixed phones, mobile phones and internet. Listed on the Shanghai Stock Exchange, Hong Kong Exchanges and Clearing and New York Stock Exchange. One of the top three Chinese mobile carriers (China Mobile, China Telecom and China Unicom).
About ADWAYS CHINA Co., Ltd. http://cn.adways.net/
Established in 2004. 100%-owned Chinese subsidiary of Adways Inc. providing internet and mobile advertising service. ADWAYS CHINA provides the China’s largest affiliate service “CHANet”, social marketing service “WOM VISION”, search ad service “Keynet” and smartphone incentivized CPI adnetwork “AppDriver China”. It operates mainly in Shanghai, Beijing, Guangzhou, HongKong and Taiwan.
About Adways Inc. http://www.adways.net/en/
Adways is a digital advertising network and a game publisher head quartered in Tokyo, Japan. It runs one of the largest smart phone app distribution network in Asia. Now, with over 1,000 employees over the world, headqarterd in Tokyo, Adways currently operates in another 10 countries mainly with app marketing agency service, mobile ad network “AppDriver” and app tracking tool “PartyTrack”.
ADWAYS INC.
| PR Representative | ： | Mai Miyazaki or Christina Yasui |
| TEL | ： | +81 3 53397197 |
| ： | press@adways.net |
